2004

Since its inception, IDC Herzliya has championed the cause of training its students to assume leadership roles in Israeli society and the Jewish world. The kind of leadership IDC Herzliya strives for stretches beyond the political sphere and aims to work from within society, deriving its

strength not from authority but from commitment, personal initiative and the freedom to take action.

As an institution that changed the academic status quo in Israel, IDC Herzliya pursued a vanguard approach to marketing as well. The advertising slogan used by IDC Herzliya in its early years was "More than any University," reflecting the different worldview that IDC had brought with it, centered on the student being a full partner in academic activity.

As it celebrated its 10th anniversary, IDC Herzliya welcomed a new logo and with it new promotional slogans – “A Decade of Leadership” and “The Academy for Future Leaders.” The latter, which IDC still uses today, reflects one of IDC Herzliya’s main goals – to train future leaders at the highest level in the academic fields it offers. IDC Herzliya’s achievements over its first decade were unprecedented and proved that Prof. Uriel Reichman’s vision was becoming a reality.