Prof. Ron Shachar

 

 

In the 25th year of IDC Herzliya, we sat down with our partners to hear from them how it all began.

 

"IDC Herzliya is a truly unique academic institution in Israeli society, with qualities which attract top students.”

 

Prof. Ron Shachar, Head of the Business Honors Program, joined the IDC Herzliya faculty in 2011 to serve as Dean of the Arison School of Business. He began his academic career at Yale University after completing his post-doctorate at Harvard University. Prof. Shachar is a world-renowned scholar in the fields of advertising, branding and political marketing. He has advised various parties on their political campaigns and consulted with companies in Israel and the United States, including CBS, the World Bank and Keshet.