Mr. Aviram Tzur

Sammy Ofer School of Communications

  • Aviram Tzur, founder & Co-CEO at TZUR – UX Design, a pioneer and leading UX/UI design company (for web, applications, mobile and complex systems), with over 1,400 successful projects in 20 years of activity. Aviram is a senior UX expert & strategic consultant for various leading companies in various fields, including hi-tech, communications, e-commerce, traveling, finance, insurance, and more; and a highly evaluated lecturer at companies, universities, and colleges (Tel-Aviv University, Reichman University, Open University) in the fields of user experience, cognitive & behavioral psychology, user behavior, and decision-making. During the years, Aviram has been an advisor and mentor for many UX & UI experts, and since the year 2000 he has been researching, analyzing, and creating UX design methods for improving the UX of websites, applications, and complex systems. Aviram holds an MA degree in the field of behavioral economics, and he is considered as one of the UX design pillars in Israel.