Dr. Aviram Tzur

Sammy Ofer School of Communication

Research and Teaching Expertise

  • Ph.D. graduate in Decision-Making & User Behavior, and MA graduate in Behavioral Economics, with honors, from Tel Aviv University.

    Lecturer at Tel Aviv University and Reichman University, teaching courses on decision-making, human behavior, digital psychology, and user experience.

    Founder and partner at TZUR – UX, one of Israel’s longest-standing and leading user experience companies.

    Senior strategist and consultant for startups and product teams in Israel and around the world.

    Researcher and writer about how people think, choose, and behave in life and in digital products.

    Indie rock musician, with six albums and two years of music studies at Rimon School of Music :)