Prof. Doron Friedman
Head of the Advanced Reality Lab
Prof. Doron Friedman is an Associate Prof. in the Sammy Ofer School of Communications and the head of the Advanced Reality Lab (http://arl.idc.ac.il). His PhD thesis, carried out in Computer Science in Tel Aviv University, studied automated cinematography in virtual environments. He continued as a Post Doctoral Research Fellow in the Virtual Environments and Computer Graphics Lab at University College London, working on controlling highly immersive virtual reality by thought, using brain-computer interfaces. In addition to his academic research Doron has also worked as an entrepreneur in the areas of intelligent systems and Internet, he and his lab members often work closely with start up companies, and his inventions are the basis of several patents and commercial products.
Since 2008 Prof. Friedman and his lab members were involved in several national and international projects in the areas of telepresence, virtual reality, and advanced human computer interfaces. Doron's research is highly multi-disciplinary, and has been published in top scientific journals and peer reviewed conferences, including Artificial Intelligence, Human Computer Interaction, Journal of Neural Engineering, Journal of Neuroscience, the Proceedings of the National Academy of Science (PNAS), and more. The lab's research is often covered by national and international media outlets, including CNN, BBC, New Scientist, National Geographic, Scientific American, and more.
O. Sadka, J. Giron, D. Friedman, O. Zuckerman and H. Erel. Virtual-reality as a Simulation Tool for Non-humanoid Social Robots. In Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems (pp. 1-9). Online, April 2020.
B. S. Hasler, D. Landau, Y. Hasson, N. Schori-Eyal, J. Giron, J. Levy, E. Halperin, and D. Friedman, Virtual Reality-based Conflict Resolution: The Impact of Immersive 360° Video on Changing View Points and Moral Judgment in the Context of Violent Intergroup Conflict, New Media & Society, accepted, 2020.
Y. Hasson, N. Schori-Eyal, D. Landau, B. S. Hasler, J. Levy, D. Friedman, and E. Halperin, The enemy's gaze: Immersive virtual environments enhance peace promoting attitudes and emotions in violent intergroup conflicts. PloS one, 4(9), 2019.
Y. R. Chen, G. E. Birnbaum, J. Giron, and D. Friedman. Individuals in a Romantic Relationship Express Guilt and Devaluate Attractive Alternatives after Flirting with a Virtual Bartender. In Proceedings of the 19th ACM International Conference on Intelligent Virtual Agents (pp. 62-64). ACM. Paris, July 2019.
D. Friedman and C. Kotzen. Immersive journalism: The new narrative. in Robot Journalism: Can Human Journalism Survive?, World Scientific, pp. 79-92, 2018.
K. Berkers, J. Giron and D. Friedman. Algorithmic Induction of Physiological State: First Steps, LLARLA Workshop in IJCAI/ICML, Stockholm, Sweden, July 2018.
O. Cohen, M. Koppel, R. Malach, D. Friedman, A General Purpose Machine-Learning Tool for Real-Time fMRI Whole-Brain Pattern Classification, to appear in Proc. IJCNN, Rio, Brazil, July, 2018.
O. Cohen, D. Doron, M. Koppel, R. Malach, D. Friedman, High performance in brain-computer interface control of an avatar using the missing hand representation in long term amputees, Proc. 8th Intl IEEE EMBS Conf Neural Eng, 403-406, Shanghai, China, May 2017.
O. Cohen, F. Keith, M. Koppel, A. Kheddar, R. Malach, D. Friedman, Real-time fMRI Control of a Humanoid Robot using Two Brain Networks: A Pilot Study, 7th Graz BCI Int'l Conf, Graz, Austria, September, 2017.
D. Friedman, A. M. Brouwer, A. Nijholt. BCIforReal: An application-Oriented Approach to BCI Out of the Laboratory. In Proc. 22nd Int'l Conf. Intelligent User Interfaces Companion (IUI '17 Companion). 5-7. Limassol, Cyprus, March, 2017.
S. Kishore, X. Navarro Muncunill, P. Bourdin, K. Or-Berkers, D. Friedman, M. Slater, Multi-Destination Beaming: Apparently Being in Three Places at Once Through Robotic and Virtual Embodiment, Frontiers in Robotics and AI, 3(65), 2016.
D. Friedman, Brain-computer interface control of virtual reality, Handbook of Digital Games and Entertainment Technologies, Ryohei Nakatsu, Matthias Rauterberg and Paolo Ciancarini (eds), Springer, 2015.
D. Friedman, B. Hasler, The Beaming proxy: Towards virtual clones for communication, in Human Computer Confluence: Advancing our Understanding of the Emerging Symbiotic Relation between Humans and Computing Devices, Versita, 2015.
R. Pizarro, K. Berkers, M. Slater, D. Friedman, How to time travel in highly immersive virtual reality, Proc. ICAT-EGVE, 117-124, Kyoto, Japan, Septemeber, 2015.
D. Friedman, S. Shapira, L. Jacobson, M. Gruberger, A data-driven validation of EEG frontal asymmetry using a consumer device, 4th International Workshop on Affective Brain Computer Interfaces, Xian, China, August, 2015.
T. Harmelech, D. Friedman, and R. Malach, Differential magnetic resonance neurofeedback modulations across extrinsic (visual) and intrinsic (default-mode) nodes of the human cortex, The Journal of Neuroscience, 35(6), 2588-2595, 2015.
B. Hasler, T. Shani, G. Hirschberger, D. Friedman, Virtual peacemakers: Mimicry increases empathy in simulated contact with virtual outgroup members, Cyberpsychology, Behavior, and Social Networking, 17.12, 766-771, 2014.
D. Friedman, R. Pizarro, K. Or-Berkers, S. Neyret, X. Pan a M. Slater, A method for generating an illusion of backwards time travel using immersive virtual reality - An exploratory study, Front. Psychol. | doi: 10.3389/fpsyg.2014.00943, 2014.
O. Cohen, S. Druon, S. Lengagne, A. Mendelsohn, R. Malach, A. Kheddar, D. Friedman, fMRI-based robotic embodiment: Controlling a humanoid robot by thought using real-time fMRI, Presence: Teleoperators and Virtual Environments, 23(3): 229-241, 2014.
J. Giron, and D. Friedman. Eureka: Realizing That an Application
is Responding to Your Brainwaves. Universal Access in Human-Computer
Interaction. Design and Development Methods for Universal Access. Springer
International Publishing, 495-502. 2014
D. Friedman, O. Salomon, B. Hasler, Virtual substitute teacher: Introducing the concept of the classroom proxy, Proceedings of the 3rd European Immersive Education Summit (iED), pages 186-197, London, UK, November 2013
O. Cohen, S. Druon, S. Lengagne, A. Mendelsohn, R. Malach, A. Kheddar, D. Friedman, fMRI-based robotic embodiment: A pilot study, IEEE International Conference on Biomedical Robotics and Biomechatronics, June 24-27, Roma, Italy. 2012
Y. Karniel, A. Lavie Dinur, D. Friedman, Global Warming on Second Life: The Public Sphere and Free Discussion in Collaborative Virtual Environments, in Media in the Swirl, R. D. Dhar, P. Rana, Eds, pp. 65-77, Pentagon Press, 2012
A. Lavie-Dinur, Y. Karniel, and D. Friedman, Global warming on Second Life: The public sphere and free discussion in collaborative virtual environments. International journal of Environment, Ecology, Family and Urban Studies, Vol. 2, Issue 3.pp. 61-78, 2012
A. Steed, W. Steptoe, W. Oyekoya, F. Pece, T. Weyrich, J. Kautz, D. Friedman, A. Peer, M. Buss, M. Solazzi, F. Tecchia, M. Bergamasco, A. Frisoli, M. Sanchez-Vives, M. Reiner, G. Ruffini, M. Harder, G. Székely, B. Cohen, D. Hammershøi, M. Slater, Beaming: An asymmetric telepresence system, to appear in IEEE Computer Graphics and Applications, 2012
B. S. Hasler and D. Friedman, Sociocultural conventions in avatar-mediated nonverbal communication: A cross-cultural analysis of virtual proxemics. Journal of Intercultural Communication Research (special issue on Intercultural New Media Research), 41(3), 239-260, 2012
B. Hasler and D. Friedman . Spatial behavior in virtual worlds: Two field studies on inter-avatar distance. Paper presented at the 2011 Conference of the International Communication Association, Boston, MA, USA, 2011.
N. de la Peña, P. Weil, J. Llobera, E. Giannopoulos, A. Pomés, B. Spanlang, D. Friedman, M. V. Sanchez-Vives and M. Slater. Immersive Journalism: Immersive Virtual Reality for the First Person Experience of News, Presence: Teleoperators and Virtual Environments, Vol 19, No.4, pp 291-301, 2010.
D. Friedman, R. Leeb, G. Pfurtscheller, M. Slater. Human-Computer interface issues in controlling virtual reality with brain-computer interface, Human-Computer Interface (HCI) Journal, vol. 25, pp 67-93, 2010.
D. Friedman. Virtual embodied intelligence: Following the embodied-intelligence approach in online virtual worlds, abstract in: Frontiers in Neuroscience, special issue from the Body Representation in Physical and Virtual Reality with Applications to Rehabilitation, Ascona, Switzerland, Sep. 2010.
R. Leeb, D. Friedman, G. Muller-Putz, R. Scherer, M. Slater, and G. Pfurtscheller. Self-paced (asynchronous) BCI control of a wheelchair in Virtual Environments: A case study with a tetraplegic, Computational Intelligence and Neuroscience: special issue - Brain-Computer Interfaces: Towards Practical Implementations and Potential Applications, doi:10.1155/2007/79642, 2007.
G. Pfurtscheller , R. Leeb, D. Friedman, and M. Slater. Centrally controlled heart rate changes during mental practice in immersive virtual environment: A case study with a tetraplegic, Intl. J. of Psychophysiology, Vol. 68, No, 1, pp 1-5, 2007.
D. Friedman, A. Steed, and M. Slater. Spatial social behavior in Second Life, in: Proc. Intelligent Virtual Agents LNAI 4722, Pelachaud et al. (eds), Paris, France, pp 252—263 ,2007. (short-listed for best paper award).
D. Friedman, K. Suji, M. Slater. SuperDreamCity: An immersive virtual reality experience that responds to electrodermal activity, in: Proc. Affective Computing and Intelligent Interaction LNCS 4738, Paiva, Prada, and Picard (eds.), Lisbon, Portugal, pp 570-581, 2007.
R. Leeb, R. Scherer, D. Friedman, F. Lee, C. Keinrath, H. Bischof, M. Slater, and G. Pfurtscheller. Combining BCI and Virtual Reality: Scouting Virtual Worlds, in: Towards Brain-Computer Interfacing, G. Dornhege, R. Millan Jdel, T. Hinterberger, D. J. McFarland, and K. R. Müller, pp 393-407, MIT Press, 2007.
D. Friedman and M. Gillies. Teaching characters how to use body language using reinforcement learning, T. Panayiotopoulos et al. (Eds.): Intelligent Virtual Agents 2005, Springer-Verlag, Berlin Heidelberg, LNCS 3661, pp 205–214, 2005.