Dr. Danna Tevet
Head of Hybrid Teaching and RRIS academic director
Dr. Tevet holds a PhD in Business Administration and an MA in Sociology and Anthropology both from Tel Aviv University. Dr. Tevet teaches in the marketing specialization program and is head of hybrid teaching at the Arison School of Business.
Prior to joining IDC Herzliya, she was VP of an international research firm and director of research at Strauss-Elite, and of Blue Square (Mega) where she specialized in shoppers' research.
Dr. Tevet advises to retail startups and is judge in the "product of the year" competition. Her research interests are – consumer behavior, loyalty programs and retail.
Perez, D., Stockheim, I., Tevet, D., & Rubin, M. M. (2020). Consumers value manufacturer sincerity: The effect of central eco-friendly attributes on luxury product evaluations. Journal of Cleaner Production, 122132
"What You See is What You (Don't) Get: Preferential Treatment as a Cue of Rejection". Working paper with Shai Danziger and Irit Nitzan
"See it! Scan it! Buy it! Shortening the Path to Purchase with Mobilibuy's Technology", case study in Levy, m., Weitz, B. A., & Grewal, D. (January 2018). Retailing management. New York: McGraw-Hill