Dr. Gali Einav

Adelson School of Entrepreneurship Ph.D., Columbia University

Head of International BA and UpStart Program

Areas of expertise

  • Dr. Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at IDC Herzliya. She holds a PhD in Interactive Television from Columbia University. Gali has served as an Adjunct Professor of Digital Media at IDC Herzliya since 2008 and teaches digital media at the Katz School of Marketing at Yeshiva University in NYC. Gali’s research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. Gali is an Advisory Board member for Nielsen Innovate, an early stage investment arm of Nielsen. Previously, she worked in the Business Planning and Development team at Canoe Ventures, a consortium of US cable operators developing interactive ad formats for live television. Prior to that, Dr. Einav led the Digital Insights and Innovations Research group at NBC Universal, overseeing strategic, business and consumer research across digital platforms. She has co-authored and edited 3 books focused on innovation and digital transformation.

  • Gali Einav (ed.) “Digitized: Industry Transformation and Disruption through Entrepreneurship and Innovation” , Emerald Publishing, UK, 2019


    Gali Einav (ed.) “The New World of Transitioned Media: Digital Realignment and Industry Transformation” , New York, Springer, 2015


    Gali Einav (ed.)  “Transitioned Media , A Turning Point Into the Digital Realm, New York, Springer,  2010


    Gali Einav, Hal Wolf, “From Interactive Television to Digital Health: Insights for Industries in Transformation” in  Digitized: Industry Transformation and Disruption through Entrepreneurship and Innovation , Gali Einav (ed) Emerald Publishing, UK, 2019


    Gali Einav, John Carey, “Internet Television” in The SAGE Encyclopedia of the Internet, Sage Publications, 2018 pp 844-847


    Gali Einav, Nathan Lipson, "The New News: Storytelling in the Digital Age" in Noam Lemelshtrich Latar (ed) , Robot Journalism: Can Human Journalism Survive?", World Scientific Publishers, April 2018


    Special issue: “Regulating Digital Television”, International Journal of Digital Television (IJDT)Volume 7.1, Gali Einav  (ed), Bristol UK,  March 2016


    Gali Einav and Nathan Lipson, “The Times They are A’Changin’.From Newspapers to TV, Traditional Go Digital, in The New World of Transitioned Media: Digital Realignment and Industry Transformation” ,  Gali Einav (ed), New York, Springer,  2015


    Gali Einav, “Back to the Future: Consumer and Business Trends in the Digital Age”, , in The New World of Transitioned Media: Digital Realignment and Industry Transformation” ,  Gali Einav (ed), New York, Springer,  2015


    Dennis Anderson and Gali Einav, “Transitioned Media: Traditional TV to Digital”, ACM, Computers in Entertainment , June 2012, http://cie.acm.org/articles/transitioned-media-traditional-tv-digital/


    Gali Einav, John Carey, “Consumer Behavior in the Digital TV Environment and Beyond”, in Television Goes Digital, Darcy Gerbarg (ed), New York, Springer, 2009 , pp 115-129                                                                                                                                                                                        


    Gali Einav, John Carey, “Consumer Behavior in the Digital TV Environment and Beyond”, in Television Goes Digital, Darcy Gerbarg (ed), New York, Springer, 2009 , pp 115-129                                                                                                                                                                                        


    Gali Einav, John Carey, “Is TV Dead?”, Television Quarterly , Winter 2008 , pg 19-24                                                    


    Gali Einav, “College Students: The Rationale for P2P Video File Sharing”  in P2P Video The Economics, Policy, and Culture of Today’s New Mass Medium”, Eli Noam, Lorenzo Pupillo (eds),   New York, Springer , 2008 pp 149-162    


    Gali Einav, “The Content Landscape of Internet Television” in Internet Television, Darcy Gerbarg Jo Groebel, Eli Noam (eds), New Jersey, Lawrence Erlbaum Associates,  2004