Prof. Eitan Muller

Prof. Eitan Muller received his Ph.D. in managerial economics and MBA (with distinction) from the Kellogg School of Management at Northwestern University, a B.S. in mathematics (with distinction) from the Technion, Israel. He has a joint appointment at the Arison School of Business at Reichman University and at the Stern School of Business at NYU. He was a professor of marketing at the Hebrew University and Tel Aviv University and a visiting professor of marketing at several business schools such as Kellogg at Northwestern University, Wharton at University of Pennsylvania, and McCombs at the University of Texas at Austin.

Professor Muller's research deals mainly with new product growth, social networks and new product pricing; He has published extensively in journals in marketing, business and economics.

Professor Muller is the recipient of the 2020 Provost award for faculty research excellence, Interdisciplinary Center (IDC) Herzliya.

Recipient of the 2019 Distinguished Marketing Scholar Award of the European Marketing Academy, awarded for outstanding marketing scholarship and contributions to the European Marketing Academy.

Fellow of the European Marketing Academy.

Member of the Editorial Review Board, Policy Board & previous Area Editor and Editor-in-Chief, International Journal of Research in Marketing.

Previous Area Editor and/or Member of the Editorial Review Board, Marketing Science, Journal of Marketing,
Journal of Marketing Research, and Technological Forecasting and Social Change.

Previous Vice President Publications, European Marketing Academy.

Consultant and expert witness in the media, entertainment and technology industries. Most of the consulting was done as subject matter expert at the Tel Aviv office of PricewaterhouseCoopers.

Recent Publications:

Masakazu Ishihara and Eitan Muller (2020), "Software Piracy and Outsourcing in Two-Sided Markets," Quantitative Marketing and Economics, (18), pp. 61-124.

Eitan Muller (2020), “Delimiting Disruption: Why Uber is disruptive, but Airbnb is not,” International Journal of Research in Marketing, (37), pp. 43-55.

Gil Appel, Barak Libai, Eitan Muller and Roni Shachar (2020), “On the Monetization of Mobile Apps,” International Journal of Research in Marketing, (37), pp. 93-107.

Eitan Muller and Renana Peres (2019), “The Effect of Social Networks Structure on Innovation Performance: A Review and Directions for Research,” International Journal of Research in Marketing, (36), pp. 3-19.

Daria Dzyabura, Srikanth Jagabathula and Eitan Muller (2019), “Accounting for Discrepancies between Online and Offline Product Evaluations,” Marketing Science, (38), pp. 88-106.

Gil Appel, Barak Libai and Eitan Muller (2018), “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, (35), pp. 591-610.

Gadi Fibich, Roy Klein, Oded Koenigsberg and Eitan Muller (2017), “Optimal Three-Part Tariff Plans,” Operations Research, (65), pp. 1177-1189.

Research and Teaching Expertise