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Research and Teaching Expertise
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Motivation -
Organizational Psychology -
Social Psychology -
Decision-Making -
Game Theory -
Quantitative Models
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Guy Hochman completed his university studies in Israel and received a PhD degree in Psychology from the Technion – Israel Institute of Technology in 2010. Prof. Hochman was a post-doc at the Fuqua School of Business in Duke University under the supervision of Professor Dan Ariely.
Prof. Hochman’s main research interests are heuristics and biases, behavioral economics, pro-social and anti-social behavior, and the cognitive processes underlie decision making. In addition, Prof. Hochman study brain processes and physiological measures such as Pupil Diameter and Heart Rate, and their relation to behavioral decision making. Prof. Hochman’s research interest also include organizational behavior, and during his time in Duke University he conducted multiple research projects among American firms, in an attempt to better understand how employees could be better incentivized and motivated, and how decision making research could be implemented to create better management and marketing strategies. -
Shlenger, D., Cohen, A., Hochman, G., Pachys, G., & Trotzky, D. (in press). The Effect of Centrality Bias on Triage Nurses in the Emergency Department. SAGE Open Medicine.
Shalvi, S., Levine, E. E., Thielmann, I., Jayawickreme, E., Van Rooij, B., Teodorescu, K., Schurr, A., Furr, M., Aglioti, S. M., Zettler, I., Cohen, T. R., Pittarello, A., Barkan, R., Köbis, N., Leib, M., Mitkidis, P., Schulz, J., Dimant, E., van Kleef, G. A., Ścigała, K. A., Rilke, R. M., Ayal, S., Beersma, B., Plonsky, O., Hilbig, B., Weisel, O., Butera, F., Feldman, Y., Verschuere, B., Zanetti, C., Hochman, G., Kret, M. E., Peer, E., Capraro, V., Dorrough, A. R., Speer, S., & Ritov, I. (2025). The science of honesty: A review and research agenda. Advances in Experimental Social Psychology.
Samuel, R. D., Galily, Y., & Hochman, G. (2025). The “silent” noise: moving forward from bias to noise in football referees’ decision-making. International Journal of Sport and Exercise Psychology, 1–26.
Børsting, C., Elbaek, C., Mitkidis, P., & Hochman, G. (2024). Resource constraints lead to biased attention but decrease unethical behavior. Journal of Behavioral Decision Making, 37: e2402.
Elimelech, E., Ert, A., Parag, Y., & Hochman, G. (2024). Exploring the impact of visual perception and taste experience on consumers’ acceptance of suboptimal fresh produce. Sustainability, 16, 2698.
Damti, S., & Hochman, G. (2022). Personality characteristics as predictors of the leader's ethical leadership in regular times and in times of crisis. Sustainability, 14, 9800.
Samuel, R. D., Aragão e Pina, J., Galily, Y., Travassos, B., Hochman, G., Figueiredo, P., & Tenenbaum, G. (2022). The Effects of the 2020-2021 Coronavirus Pandemic Change-Event on Football Refereeing: Evidence from the Israeli and Portuguese Leagues. International Journal of Sport and Exercise Psychology.
Hochman, G., Gómez-Miñambres, J., Ayal, S., Corgnet, B., & Hernán González, R. (2022). Applications of reference dependence. Journal of Economic Psychology, 91, 102507.
Peleg, D., Hochman, G., Levine, T., Klar, Y., & Ayal, S. (2021). Revenge is not blind: Testing the ability to retribution to justify dishonesty. Judgement and Decision Making, 16, 1525-1548.
Krava, L., Ayal, S., & Hochman, G. (2021). Time is money: The effect of mode of thought on financial decision-making. Frontiers in Psychology, 12:735823.
Hochman, G., Peleg, D., Ariely, D., & Ayal, S. (2021). Pinocchio meets Robin Hood: Justifications increase cheating behavior while decrease the probability of being detected. Journal of Behavioral and Experimental Economics, 92, 101699.
Maaravi, Y., Heller, B., Hochman, G., & Kanat-Maymon, Y. (2021). Internship not Hardship: What Makes Interns in Startup Companies Satisfied? Journal of Experiential Education, 44, 257-276..
Ayal, S., Celse, J., & Hochman, G. (2021). Crafting messages to fight dishonesty: a field investigation of the effects of social norms and watching eye cues on fare evasion. Organizational Behavior and Human Decision Processes, 166, 9-19.
Roizman, M., Hoffman, G., Ayal, S., Hochman, G., Reifen Tagar, M., & Maaravi, Y. (2016). Studying the opposing effects of robot presence on human corruption. Proceedings of the 11th ACM/IEEE International Conference on Human-Robot Interaction (HRI'16) (pp. 501-502)
Hochman, G., & Ariely, D. (2016). Behavioral Economics. In H. L. Miller (Ed.), Encyclopedia of theory in psychology. Thousand Oaks, CA: Sage Publications.
Hochman, G., Ayal, S., & Ariely, D. (2015). “Fairness requires deliberation: the primacy of economic over social considerations”. Frontiers in Psychology, 6:747.
Ayal, S., Rusou, Z., Zakay, D., & Hochman, G. (2015). “Determinants of judgment and decision making quality: the interplay between information processing style and situational factors”. Frontiers in Psychology, 6:1088.
Yechiam, E., Retzer, M., Telpaz, A., & Hochman, G. (2015). “Losses as Ecological Guides: Minor losses lead to maximization and not to avoidance”. Cognition, 139, 10-17.
Hochman, G., and Ariely, D. (2015). “Behavioral Economics”. In Scott, R. A., & Kosslyn, S. M. (Eds.), Emerging Trends in the Social and Behavioral Sciences. Wiely Inc.
Hoffman, G., Forlizzi, J., Ayal, S., Steinfeld, A., Antanitis, J., Hochman, G., Hochendoner, E., & Finkenaur, J. (2015). Robot Presence and Human Honesty: Experimental Evidence. Proceedings of the 10th ACM/IEEE International Conference on Human-Robot Interaction (HRI'15).
Hochman, G., Ayal, S., & Ariely, D. (2014). “Keeping Your Gains Close but Your Money Closer: The Effect of Prepayment on Choice and Performance”. Journal of Economic Behavior & Organization, 107, 582-594.
Yechiam, E., Telpaz, A., & Hochman, G. (2014). “Loss aversion as response distortion: The complaint bias”. Decision, 1, 147-160.
Yechiam, E., & Hochman, G. (2014). “Loss attention in a dual task setting”. Psychological Science, 25, 494-502.
Hochman, G., & Erev, I. (2013). “The partial reinforcement extinction effect and the contingent sampling hypothesis”. Psychonomic Bulletin and Review, 20, 1336-1342.
Hochman, G., & Ayal, S. (2013). “Behavioral Economics”. In Oxford Bibliographies in Psychology. Ed. Dana S. Dunn. New York: Oxford University Press.
Yechiam, E., & Hochman G. (2013). “Losses as modulators of attention: Review and analysis of the unique effects of losses over gains”. Psychological Bulletin, 139, 497-518.
Yechiam, E., & Hochman, G. (2013). “Loss-aversion or loss-attention: The impact of losses on cognitive performance”. Cognitive Psychology, 66, 212-231.
Ayal, S., Zakay, D., & Hochman, G. (2012). “Deliberative adjustments of intuitive anchors: The case of diversification behavior”. Synthese, 189, 131-145 (a special issue on Psychological models or (ir)rational and decision making)
Glöckner, A., Fiedler, S., Hochman, G., Ayal, S., & Hilbig, B. E. (2012) “Processing differences between descriptions and experience: A comparative analysis using eye-tracking and physiological measures”. Frontiers in Psychology 3:173. (a special issue on The Neuroscience and Psychophysiology of Experience-Based Decisions)
Ayal, S., Hochman, G., & Zakay, D. (2011). “Two sides of the same coin: Information processing style and reverse biases”. Judgment and Decision Making, 6, 295-306.
Glöckner, A., & Hochman, G. (2011). “The interplay of experience-based affective and probabilistic cues in decision making: Arousal increases when experience and additional cues are inconsistent”. Experimental Psychology, 58, 132-141.
Hochman, G., & Yechiam, E. (2011). “Loss aversion in the eye and in the heart: The Autonomic Nervous System’s responses to losses”. Journal of Behavioral Decision Making, 24, 140-156.
Hochman, G., Glöckner, A., & Yechiam, E. (2010). Physiological measures in identifying decision strategies. In A. Glöckner & C. L. M. Witteman (Eds.), Tracing intuition: Recent methods in measuring intuitive and deliberate processes in decision making. London: Psychology Press & Routledge.
Hochman, G., Ayal, S., & Glöckner, A. (2010). Physiological arousal in processing recognition information: Ignoring or integrating cognitive cues. Judgment and Decision Making, 5, 285-299.
Hochman, G., Yechiam, E., & Bechara, A. (2010). “Recency gets larger as lesions move from anterior to posterior locations within the ventromedial prefrontal cortex”. Behavioral Brain Research, 213, 27-34.
Ayal, S., & Hochman, G. (2009). "Ignorance or integration: The Cognitive Processes Underlying Choice Behavior". Journal of Behavioral Decision Making, 22, 455-474.
Tuition Books
Hochman, G., and Yechiam, E. (2010). SAS – Statistical Analysis System. An instruction book (In Hebrew). Hertzlia: Hod-Ami.
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תתחילו לתגמל את העובדים הבינוניים
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תחרות מעוררת אצל מנהלים תגובה רגשית שמערפלת את ההתנהגות שלהם
Navigating human behavior in times of crisis