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Sammy Ofer School of Communication
Ph.D., The University of California, Santa Barbara
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Prof. Keren Tzur Eyal, PhD, University of California, Santa Barbara, 2004, serves as an associate professor at the Sammy Ofer School of Communications at Reichman Univeristy (formerly the Interdisciplinary Center Herzliya). Prof. Eyal's research focuses on media content and effects, with a focus on the social and cognitive processes involed in media exposure and use. Her research examines exposure to and effects of media content that carries important implications for public health, including violence, sexuality, and body image. Her research incorporates a developmental perspective and focuses on yound media audiences, including children, adolescents, and emering adults. Also, Prof. Eyal studies the relationships that audiences form with mediated personae (e.g., parasocial relationships) and how these mediate the effects of the media on the audience. She teaches courses on theories of mass communication; qualitative research methods; media health, sexuality, and body image; children, adolescents, and media; and media audiences. Prof. Eyal is a two-time recipient of grants from the Israel Science Foundation to study the topics of media content and effects on adolescents in the contexts of sexuality and body image.
Ph.D., 2004, Department of Communication, University of California, Santa Barbara, USA (Minor in Interdisciplinary Human Development)
M.A., 2000, Department of Communication, Kent State University, USA
B.A., 1998, Department of Communication and Department of English Language & Literature, University of Haifa, Israel
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Eyal, K., Kunkel, D., Biely, E., & Finnerty, K. (2007). Sexual socialization messages on television programs most popular among teens. Journal of Broadcasting & Electronic Media, 51(2), 316-336. https://doi.org/10.1080/08838150701304969