Prof. Noam Lemelshtrich L

Sammy Ofer School of Communications Ph.D., MIT

Founder Dean, Head of Innovation Center, Asper Institute, chair, Daniel Pearl international Journalism Institute, chair

  • Education

    1970 BSc Mechanical Engineering, Summa Cum Laude, California State University, Northridge California USA, (Winner of a National Engineering Excellence Award for graduate studies).
    1971 MSc Engineering Systems, Stanford University, Palo Alto California (Stanford Fellowship Grad Award)
    1974 PhD Communications, MIT, a joint degree between Mechanical Engineering and Political Science, (National Science Fellowship grant.)

    A special note: Up until 2005, before joining the academic life on a full time basis as a founding dean of a new school of communications at Reichman University (RU), (the first private university in Israel)., NLL professional life was shared between the traditional Israeli industry, Israeli high tech and teaching and research on a part time basis at three Israeli universities-the Hebrew U Tel Aviv U and BGU in the Negev. The academic experience will be described first followed by a brief discussion of the industrial background.

    The academic activity in the field of communications:

    NLL pioneering Papers:
    Screen Feedback Communications Devices:
    The paper "Screen Feedback from Home Terminals" published in "Talking Back: Citizen Feedback and Cable technology" De Sola Pool, MIT Press 1973 was the first pioneering paper calling for the use of the entire screen of the communications devices by a hand touch for feedback in the areas of politics, social activities, education and services. Several technologies available at the time for screen feedback were outlined. These concepts are now being employed by companies like Apple, Samsung and others. The 1973 paper provides the guidelines for using the entire screen for feedback outlining the human ergonomic advantages while analyzing the political and economic contexts. One of the advantages described in the paper of the screen feedback is that it allows the projections of the entire key boards on the screen while these being adapted to the specific users. It allows groups not fluent in reading texts to project icons or pictures for communications. The political and commercial advantages were discussed.
    Two Way Communications:
    The paper Two Way Communications; Political and Design Analysis of a Home Terminal, Sage Research Papers in Social Sciences, Series 90-011 Vol 2, 1974 discusses the political implications of the design features of a two way communications process and describes a first ever experiment in designing feedback responses for a two way public participation in a discussion on Television.

    Academic activities:

    2020-Present Head and founder of RU Innovation Center
    2005-2020 Founding Dean of the Sammy Ofer School of Communications at RU
    Founding Dean Responsibilities included:
    Creation of the school's vision and academic programs both BA and MA and receiving the Israeli government full academic accreditation; planning of the technological infrastructure which includes TV ,Radio, Audio Visual and Virtual studios, a twenty stations newsroom, post production facilities; creation of research laboratories and centers including a new media innovation laboratory (MiLab), a research center for the study of the psychology of the internet, a virtual world laboratory, and a media online advocacy center; hiring all academic and professional personnel and establishing all relevant academic committees.
    2014-Present Israel's representative in the European Media Accountability Team.
    Chair, Daniel Pearl International Journalism Institute (DPIJI).

    2012-Present Chair, Asper Institute for New Media Diplomacy

    2009-2012 Chairperson of the Israeli Communications Association, (groups all media researchers in the Israeli Universities and Colleges).
    Member of the governing body of the Israeli Press Council.

    2006 Best Teaching Award in the Communications Dep ,The Hebrew University

    2000-2004 Teaching at BGU grad program in communications on Data Mining, member of the academic committee. Member of the Burda institute at BGU.
    Senior Scholar at the Burda Inst at BGU.

    Israeli high-tech industry helping to establish several communications startups in cognitive enhancement, data mining of consumer choices and home networking.
    1984-2001 Tel Aviv University Journalism and Communication programs. Among the founders of the Journalism Program at the university.
    1974-1984 The Hebrew University School of Communications pioneered the teaching of new media, introducing data mining and cybernetics into the study of communications.
    1974 Ph.D. in Communications from MIT. One of the founders of the Community Dialog Project at MIT, experimenting with interactive TV programs involving communities through electronic means. Thesis: "The effects of Electronic Feedback Systems on small Group Dynamics
    1972-1973 Consulting to the Minerva Project at the Columbia University NY NY.
    1971 MSc. Engineering Systems Stanford University Palo Alto Ca.
    1969 BSc. Mechanical Engineering (Summa Cum Laude), California State University, Northridge California

    Past Membership in editorial and review boards in journals and conferences:
    Innovation Journalism, Publications Series
    Editorial Board
    Stanford Center For Innovation Journalism
    Stanford University, Palo Alto, California
    JRE (Journalism Research and Education)
    Editorial board

    Israeli National Academy of Science: Member of the academic committee of Communications of Science Annual Conferences
    Research conference editorial board
    Israeli Academy of Sciences and Humanities
    Journal of Media and Communications History
    Scientific Committee
    Tel Aviv University
    Tel Aviv Israel
    Invited Keynote Lectures:

    June 30 2022: Art and Conflict Resolution: Art of Science Communications" International conference, University of Macedonia, & UNESCO, Thessaloniki, Greece
    July 1st 2021: "Public Diplomacy and Innovation", School of Communications, Bar Ilan University Conference
    July 7 2020: "Will a Robot Receive a Nobel Prize for Literature?", IFAW2020, Mofet Institute, Asset Int Conference.
    July 17 2019: "Art: Key to Conflict Resolution", The Benaki-Pireos Museum, Athens Greece
    Feb 2 2019: "What can art do?" The Tel Aviv Art Museum: Annual conference
    Nov 13 2018: "Can Art Aid In Resolving Conflicts", The Barnes Museum, Philadelphia USA
    Oct 30 2015: "Human Journalists in the Age of Robotic Journalism: The Limits of Artificial Intelligence", University of Dubrovnik "Media Days Conference", Croatia.
    Aug 28 2011: "Journalism Education in the Digital Age", The opening of the first School of Communications in Russia, at The High School of Economics, Moscow, Russia.
    Dec 06 2010: "Nation Branding Through Innovation", The Heinrich Heine University, Dusseldorf, Germany.
    Invited Talks at the Advanced Management Board, SEI Center, Wharton, U of Penn.:
    Sept 18 2014: "Human Roles in the Age of the Next Big Thing"
    Oct 25 2013: "The Robot Journalist"
    Oct 25 2012: "Non-Tangible ROI in Branding Creativity: The Case of Israel"
    National Academy Delegation:
    Feb 3 2016: Member of the Israeli National Academy of Science special delegation to The UK Science & Innovation Network

    1974- 1999 Lemelshtrich Latar served as CEO and Chairman of an Israeli industrial irrigation company (a major shareholder) with global joint ventures and projects including in third world countries. This was in parallel to a continuous part time academic activity in new media communications at the Hebrew and Tel Aviv Universities.
    The Israeli irrigation industry is famous worldwide for the invention and implementation of the drip irrigation systems. Drip irrigation is the ultimate solution for solving the world food problem due to its enormous water saving capability coupled with the ability to provide fertilizers in an efficient way through the irrigation system.
    The main obstacle to the spread and development of drip irrigation concept worldwide was the very narrow spiral water passage inside the drip devices that led to severe dripper clogging which risked the whole revolutionary concept. Lemelshtrich Latar (with background in mechanical engineering) led the development of a revolutionary new dripper design (a labyrinth structure) which solved the clogging problem. The invention was licensed to other leading Israeli irrigation companies. The new dripper structure, now found in billions of watering devices, allowed the Israeli irrigation industry to flourish on a global basis.
    Another important innovative breakthrough lead by Lemelshtrich Latar was a pressure compensating dripper where the labyrinth conduit length varied according to the water pressure. This unique design solved the clogging problems in irrigation systems used in rough topographical terrains. Pressure compensation means that the dripper element provides constant water output regardless of the water pressure at the inlet. This innovation allowed the efficient use of drip irrigation in large farms and provided a very efficient system design.
    Lemelshtrich Latar lectured and introduced the drip irrigation concepts during the early stages of the method in several parts of the world. In a joint partnership with an irrigation company from kibbutz Metzer Lemelshtrich Latar distributed large turnkey irrigation systems in Africa, Asia, South America, USA, Australia and Europe and established joint ventures for the distribution of the Israeli technology in the USA, China, India and Several Latin countries. The joint company also provided the farmers with follow-up knowhow.
    Lemelshtrich Latar as CEO of an industrial company initiated extensive programs to employ people with disabilities and prisoner rehabilitation.
    Israeli high tech:

    Lemelshtrich Latar was involved in the Israeli high-tech industry establishing several communications startups in: cognitive enhancement, data mining of consumer choices and home networking. From 1994 to 1999 served as founding chair of a startup incubator, the Targetech Innovation Center in Netanya.

  • "The Impact of Covid 19 on The Dispersion of Immersive Technologies and Human Behavior Research and Implementation" By J Giron and N Lemelshtrich Latar, in G Einav ed. "The New World of Transition Media", Springer International Publishing, Swiss, May 2022

    "Israel: the importance of alternative media as a media accountability instrument" in The Global Handbook of Media Accountability, Noam Lemelshtrich Latar et al by Susanne Fengler, Tobias Eberwein,and Matthias Karmasin,Routledge International,2022

    "Media Accountability in Israel" in "Media Accountability and Transparency in Europe and Beyond", Tobias Eberwein, Susanne Fengler, Routledge, Jan 2017

    "Can Robot Journalists Replace Human Journalists In The Coverage of Wars?" in the "Visual Politics of Wars", Ibrahim Saleh and Thomas Knieper, ed, Cambridge Scholars Publishing, Dec 2016 

    "The Human Journalist in the Age of Robotic Journalism", Forthcoming 2015

    "The Robotic Journalist in The Age of Social Physics: The End of Human Journalism?" , in G Einav ed. "The New World of Transition Media", Springer International Publishing, Swiss, Jan 2015

    "Media Accountability in Israel" in "Media Accountability and Transparency in Europe and Beyond", Forthcoming 2015

    "The Legitimacy of Israel - Can Nation Branding Affect Change?", The Herzliya Conference, June 2014

    Broadcast Media Enters The Digital Age: A Lifeline For Press Freedom In Israel, the Herzliya Conference, IDC institute for policy and strategy, March 2013, Lemelshtuch Latar. N & Karniel Yuval

    What Should Advertising Be In The Year 2020, The wharton future of advertising project, Feb 2013, Wharton U.S.A

    State New Diplomacy in Social Networks, Lemelshtrich Latar N;  Asmolov G , Gekker A.    New Diplomacy Joint Conference  USC & Bar Ilan University , Bar Ilan feb 2011

    Artificial Intelligence Digital Identities and the Freedom of the Press, Lemelshtrich Latar N& Nordfors D,  in Kesher, Journal of Media And Communications History, Tel Aviv University, vol 41 p22,  Winter 2011  ISSN 0792-0113 (Hebrew)

    The Future of Journalism: Artificial Intelligence and Digital Identities IAMCR Conference paper, Portugal, July, 2010. Lemelshtrich Latar, Noam and Nordfors, D.

    State Cyber Advocacy The Herzlyia Conference paper, IDC, Institute for Policy & Strategy, 2010. Lemelshtrich Latar, Noam and Asmolov, G. and Gekker, A.

    Digital Identities and Journalism Content: How Artificial Intelligence and Journalism May Co-Develop and Why Society Should Care Innovation Journalism, Vol. 6,  Num. 7, 2009. (Stanford Research Center of Innovation Journalism ) Lemelshtrich Latar, Noam and Nordfors, David.

    Personal Psycho Social Web Derived DNA & Cybernetic decision making:  2004. (Burda Center for Innovative Communications publication: ICA paper New Orleans) Lemelshtrich Latar, Noam.

    The Expression of Opinions through the New Electronic Mass Media: an Experimental and Cybernetic View In Robotics, Control and Society, N. Moray, WR. Ferrel, & WB/ Rouse  eds., pp: 197-202, Taylor & Francis Ltd., 1990. Lemelshtrich Latar, Noam.

    Two-Way Communications: Political and Design Analysis of a Home Terminal Sage Publications, 1974. (Papers no. 90-001, Commissioned by Columbia University, New York.) Lemelshtrich Latar, Noam.

    Screen Feedback from Home Terminals In Talking Back: Citizen Feedback and Cable Technology, I. de Sole Pool  eds., pp: -, M.I.T. Press, Cambridge, Mass., 1973. Lemelshtrich Latar, Noam