Dr. Talia Rymon

Arison School of Business Ph.D. in Marketing, Wharton School, University of Pennsylvania

Head of Marketing Specialization

  • Dr. Talia Rymon is Head of the Marketing program, and Head of Arison Mentoring Program at Reichman University (IDC Herzliya). She joined IDC in 1996 and helped build IDC in its formation years. Talia served as the Vice Dean of the Arison School of Business during 2006-2010. Prior to joining the IDC faculty, she served on the faculty of Carnegie-Mellon University (1993-1996).
    Talia received her B.A. in Economics from Tel-Aviv University (Magna Cum Laude), and her M.A. and Ph.D. in Marketing from The Wharton School of the University of Pennsylvania.
    Her research interests include services marketing and marketing strategy. Her research has been published in top journals including Journal of Economic Theory, Journal of Marketing and Journal of Services Marketing.
    Talia has more than 25 years of experience teaching and mentoring students in marketing strategy and innovation, including practical seminars in collaboration with industry.

  • Timmor Yaron, Talia Rymon & Tali Gal, 2011, "Healthier for Whom?! Technological Service Improvement 

    in the Health Care Industry". The Service Industries Journal Vol 31, 11, pp 1725-1747


    Timmor Y and T. Rymon 2008, Don’t Imitate, Innovate: the case of the hybrid model in a Management course

       International Journal of Information and Operations Management Education, Vol2, 4, pp 341-356


    Timmor Yaron & Talia Rymon, 2007, “To do or not to do: The Dilemma of Technology-Based Service Improvement”.

      Journal of Services Marketing, 2007, Vol. 21, No. 2, pp. 99-111.


    Won Best paper award in Education track in The International Conference on Services Management, New-Delhi India, March 2005.


    Johnson, Eric J., Colin Camerer, Sankar Sen and Talia Rymon, " Detecting Failures of Backward Induction: 

    Monitoring Information Search in Sequential Bargaining ". 
    Journal of Economic Theory, May 2002, Vol.104#1, pp.16-47.


    Robertson Diana & Rymon Talia,"Purchasing Agents' Deceptive Behavior". Business Ethics Quarterly, July 2001, Vol. 11, no. 3.


    Robertson, Thomas S., Eliashberg Jehoshua and Talia Rymon, "New Product Announcement Signals And Incumbent Reactions ". 

    Journal of Marketing, July 1995, Vol.59#3, pp.1-15 (Lead article).


    Eliashberg, Jehoshua, Thomas S. Robertson, and Talia Rymon, "Market Signaling and Competitive Bluffing". 

    Marketing Science Institute (MSI), report #96-102, March 1996.


    Rymon, Talia, Eliashberg Jehoshua, and Thomas S. Robertson, "When Should You Believe Your Competitor's Announcement?"

      The Institute for the Study of Business Markets (ISBM), report #8-1995.


    Camerer, Colin, Eric J. Johnson, Talia Rymon and Sankar Sen, "Sequential Bargaining in Gains and Losses", 

    K. Binmore, A. Kirman, and P. Tani (Eds.), Frontiers of Game Theory, Cambridge, MIT Press, 1993.


    Rymon Talia, Eliashberg Jehoshua, and Thomas S. Robertson, “Sending and Interpreting Competitive Signals – 

    A sender-Receiver Comparison Study.” Working Paper, IDC Herzeliya, 2001.


    Eliashberg Jehoshua, Rao Vithala and Rymon Talia, "Market Demand for a Preannounced Product”. 

    Working    Paper, Carnegie-Mellon University, 1996.