Dr. Talia Rymon
Head of Marketing Specialization
Dr. Talia Rymon is Head of the Marketing program, and Head of Arison Mentoring Program at Reichman University (IDC Herzliya). She joined IDC in 1996 and helped build IDC in its formation years. Talia served as the Vice Dean of the Arison School of Business during 2006-2010. Prior to joining the IDC faculty, she served on the faculty of Carnegie-Mellon University (1993-1996).
Talia received her B.A. in Economics from Tel-Aviv University (Magna Cum Laude), and her M.A. and Ph.D. in Marketing from The Wharton School of the University of Pennsylvania.
Her research interests include services marketing and marketing strategy. Her research has been published in top journals including Journal of Economic Theory, Journal of Marketing and Journal of Services Marketing.
Talia has more than 25 years of experience teaching and mentoring students in marketing strategy and innovation, including practical seminars in collaboration with industry.
Timmor Yaron, Talia Rymon & Tali Gal, 2011, "Healthier for Whom?! Technological Service Improvement
Timmor Y and T. Rymon 2008, Don’t Imitate, Innovate: the case of the hybrid model in a Management course.
Timmor Yaron & Talia Rymon, 2007, “To do or not to do: The Dilemma of Technology-Based Service Improvement”.
Won Best paper award in Education track in The International Conference on Services Management, New-Delhi India, March 2005.
Johnson, Eric J., Colin Camerer, Sankar Sen and Talia Rymon, " Detecting Failures of Backward Induction:
Robertson Diana & Rymon Talia,"Purchasing Agents' Deceptive Behavior". Business Ethics Quarterly, July 2001, Vol. 11, no. 3.
Robertson, Thomas S., Eliashberg Jehoshua and Talia Rymon, "New Product Announcement Signals And Incumbent Reactions ".
Eliashberg, Jehoshua, Thomas S. Robertson, and Talia Rymon, "Market Signaling and Competitive Bluffing".
Rymon, Talia, Eliashberg Jehoshua, and Thomas S. Robertson, "When Should You Believe Your Competitor's Announcement?"
Camerer, Colin, Eric J. Johnson, Talia Rymon and Sankar Sen, "Sequential Bargaining in Gains and Losses",
Rymon Talia, Eliashberg Jehoshua, and Thomas S. Robertson, “Sending and Interpreting Competitive Signals –
Eliashberg Jehoshua, Rao Vithala and Rymon Talia, "Market Demand for a Preannounced Product”.