Dr. Michal Serr Ben-Ami

Arison School of Business; Lauder School of Government, Diplomacy & Strategy; Sammy Ofer School of Communications; Baruch Ivcher School of Psychology Ph.D. in Marketing, Tel Aviv University

Areas of expertise

  • Lecturer in the School of Communication of IDC Herzliya

  • Ben-Ami, Michal (2007), “How to Measure Brand Equity”, Marketing Now (2), the School
          of Business Administration–Marketing and Advertising Department, the  Academic Program of
          the College of Management, Rishon LeZion.


    Ben-Ami, Michal (2008), “Close Encounters of the Third Sector”, Marketing Now (3), the School
          of Business Administration–Marketing and Advertising Department, the  Academic Program
          of the College of Management, Rishon LeZion.


    Ben-Ami, Michal (2008), “The Motivator Message: Motivating Consumers by the
           Repositioning of the Self”, Marketing Now (4), the School of Business Administration–
          Marketing and Advertising Department, the  Academic Program of the College of Management,
           Rishon LeZion.


    Ben-Ami, Michal, Jacob Hornik and Oren Kaplan (Under review), “Leaping over the Hurdle: Boosting
             Consumers’ Self-Efficacy by Repositioning the Self”, European Journal of Marketing, Submitted.