Mr. Shlomi Lahana
עברית

Mr. Shlomi Lahana

Arison School of Business

Research and Teaching Expertise

  • Entrepreneurship
  • Marketing
  • Strategy
  • Innovation & Creativity
  • Marketing Seminar
  • Managers Development
  • # Shlomi Lahana

    **Strategic Marketing and Business Development Consultant | Lecturer in Marketing, Strategy and Entrepreneurship | Vice President, Israel Chamber of Business Consultants**

    Shlomi Lahana is a strategic marketing and business development consultant, academic lecturer, and executive workshop facilitator with extensive experience in management, marketing leadership, and strategic business consulting.

    Since 2002, he has taught at leading Israeli academic institutions, including Reichman University, the College of Management Academic Studies, the Open University of Israel, Sapir Academic College, and Ono Academic College. His teaching areas include marketing, business and marketing strategy, entrepreneurship, innovation, consumer behavior, customer experience, and marketing communications. His teaching approach bridges academic knowledge, managerial experience, and practical business applications.

    In his consulting practice, Lahana advises companies, organizations, and executives on business and marketing strategy, competitive differentiation, growth opportunities, customer experience, and customer loyalty. He also facilitates executive development workshops and mentors marketing managers on professional and strategic challenges.

    Previously, he served as Marketing Manager of Customer Loyalty Programs at CAL (Israel Credit Cards Ltd.), overseeing a portfolio of approximately 30 loyalty programs serving some 400,000 customers. He subsequently founded and served as CEO of YOU, the customer loyalty program of the Alon Group, leading major initiatives in marketing strategy, data-driven marketing, sales, customer service, and loyalty management.

    Lahana serves as Vice President of the Israel Chamber of Business Consultants and Chair of the Training Committee at Lahav, an Israeli organization representing self-employed professionals and businesses. He also manages a large professional marketing community dedicated to knowledge sharing and professional dialogue.

    **Education:** He holds an MBA with a specialization in Marketing and Finance and a BA in Business Administration and Political Science, graduating with honors, both from the Hebrew University of Jerusalem.