Prof. Tal Azran

Sammy Ofer School of Communications Ph.D., The University of Melbourne, Australia

Head of the International Communication Program

  • Pרםכקדדםר Tal Samuel-Azran (PhD, University of Melbourne ; MA, New York University) is the Head of the international program at the Sammy Ofer School of Communications.

    His main fields of research are political communication, new media and media globalization.

    He has lectured at New York University, The University of Melbourne, Victoria University at Melbourne, Australia, the Hebrew University and Tel Aviv University. In 2014 he was selected by Google to deliver a series of lectures on inspirational teaching to Israeli school principals.

    In 2006-2009 he served as Strategic Manager of the Burda Center for Innovative Communications at Ben-Gurion University, where he also completed his post-doctorate research.

    He has co-founded two information technology ventures and served in management positions at several information technology companies (Babylon, Ynet, Walla!).

  • Samuel-Azran, T. (May 2010). Al-jazeera and US War Coverage. Peter Lang Publishing. (with a forewod by Professor Simon Cottle and appraisal from Professor Daya Thussu, editor of Global Media and Communication (Sage).


    Samuel-Azran, T. and Caspi, D. (Eds.) (2008) New Media and Innovation Communications. Beer Sheva: Ben-Gurion University Press.


    McKenna, K.Y.A , Samuel-Azran, T, and Sutton-Balaban, N. (2009). Virtual Meetings in the Middle East: Implementing the Contact Hypothesis on the Internet. The Israeli Journal of Conflict Resolution, Vol. 1, No.  1, pp. 63-86.


    Samuel-Azran, T. (July-August 2009). Counter-flows and Counter-Publics. Journal of International Communication (Routledge) Volume 15, No. 1, pp. 56-73. 


    Amichai-Hamburger, Y., McKenna K. Y. A. and Samuel-Azran, T. (September 2008) E-empowerment: Empowerment by the Internet. Computers in Human Behavior (Elsevier), Vol. 24, No. 5, pp. 1776-1789.


    Samuel-Azran, T. (2008). The advent of 'counter-hegemonic contra-flow'.  Journal of Global Mass Communications, pp. 235-250.


    Samuel-Azran, T. (2007). Will non-Western networks promote a 'global culture'? The case of U.S. media's re-presentation of Al-Jazeera's reports during the War on Terrorism. Global Media Journal, Vol. 2, No. 2, pp. 235-249.


    Azran, T. (2006). The 'mirroring' effect: the case of the representation of non-Western networks in the West. Traffic, Vol. 8, pp. 139-158.


    Azran, T. (2006). Toward a theory of global media flows: A case study of U.S. media’s re-presentation of Al-Jazeera’s image.  International Journal of Diversity in Organisations, Communities, and Nations.


    Azran, T. (2004). Resisting peripheral exports: Al Jazeera's war images on U.S. television. Media International Australia Incorporating Culture and Policy (special issue: The American Empire), No. 113, pp. 75-86.


    Azran, T. (2006). From Osama Bin-Laden’s mouthpiece to the darling of the alternative media websites: The representation of English Aljazeera.Net in the West. In R. Berenger (Ed.), Cybermedia go to War (pp. 103-114). Spokane, WA: Marquette Books.


    Azran, T. (2006). Al-Jazeera and U.S. media coverage of the war in Afghanistan. In  T. Pludowski, (Ed.), Media, Terrorism, Society (pp. 95-106). Poland: Adam Marszalek.


    Azran, T. (2004). Contra-flow in global news: Al Jazeera's war images on U.S. television. Open Book – Proceedings of the 1st International Postgraduate Conference in Linguistics and Literary Studies, 1, 37-47. Wellington, NZ: Victoria University Press. Note: there was 40% acceptance rate for the proceedings.