M.A. in Strategic Communication*

The M.A. program is designed to train its students to successfully meet future challenges in the communications research field as well as in the media industry.

A unique thesis/non-thesis academic program that underscores the impact that cutting-edge media technologies and content have on many aspects of our lives.

About the program


Advanced media technologies, artificial intelligence, computer and digitization processes, and contemporary content create a media environment that constantly evolves. The media industry, processes of content creation and distribution, as well as their effects on media audiences, are under constant and significant change.

 

The M.A. program in Strategic Communication is intended to develop within its students the ability to understand, act, initiate, create, and research in the current media world, in the cyber and artificial intelligence age, on different media platforms, and across diverse media realms, including the political, commercial, cultural, and social fields.


The program, which includes a research thesis track, provides an in-depth and broad theoretical and scientific basis alongside instilling practical tools for creative and ethical practice in the professional world in order to resolve media conflicts, manage communication events and content, and bring about social and cultural change.

 

The program's graduates can continue to Ph.D. studies and integrate into the media or hi-tech industries, in private or public organizations, in positions such as content management, branding and social media management, internal and external communication responsibility, strategic cooperation, managing marketing and advertising, etc.


* While the graduate program is taught in Hebrew:

  1. English versions of all the powerpoint lectures will be available for each class.
  2. Students will be able to hand in all assignments, make all class presentations and write all exams in English.
  3. With a minimum of 5 international students, a dedicated Teaching Assistant will be provided.

To read more about the range of course offerings and seminars, click here.

Program Highlights


  • The program focuses on current trends in the world of digital and artificial intelligence media, and explores its future implications for media audiences in the realms of culture, politics, and business. Studies focus on creating and carrying out strategies for persuasion and motivating change, content production and its fit for target audiences, and resolving communication crisis.
  • The program integrates the theoretical and practical aspects of media, and incorporates academic research with practical applications.

  • The program caters to busy professionals, with classes held on Thursday afternoons and Friday mornings across three academic semesters.
  • The program includes an optional thesis track.
  • The faculty includes world-known expert scholars with extensive experience in both research and practice.
  • The Reichman University Career Center consults and assists students and graduates in finding employment opportunities.
  • Graduates at graduation ceremony

    Thesis submission guidelines


    Iinstructions about submitting a final thesis as part of the master's degree studies

  • Blue background of social media logs

    Read More


    Read more (in Hebrew) about M.A. in Strategic Communication