The digital revolution is transforming the business world, with AI and Big Data leading the way. As Andrew Ng said, “AI is the new electricity, and you are the spark.” The GMBA program in AI & Big Data-Based Management prepares you to be that spark by developing practical skills in machine learning, data analysis, and AI-driven decision-making. Learn how to integrate AI tools into business workflows, drive innovation, and turn data into valuable insights. Join us and become part of the digital revolution shaping the future of business.

Head of Track
Head of Track

Dr. Roy Sasson

Program Highlights


  • The program is designed for individuals with managerial potential and at least three years of experience. No technological or mathematical background is required, although supplementary courses may be necessary for those from non-quantitative backgrounds. We seek individuals with managerial potential or current managers and those who lead transformations within organizations, curious individuals who are not afraid to learn quickly, and those with leadership potential. The student body is diverse, comprising individuals from various disciplines such as technology, retail, energy, the public and military sectors, life sciences, and more.
  • During the first year, students take core courses in business administration (investments, strategy, marketing, finance, accounting, etc.) and introductory technological courses. Subsequently, students will study a variety of courses related to their specialization: artificial intelligence, AI-based product applications in industry, AI for managerial decision-making processes and daily management, machine learning, data technology applications, and more.
  • The program is offered in a part-time format, suitable for career professionals. Class days are Sunday from 16:00 to 22:00 and Friday from 08:00 to 14:00.

What Makes the Program Unique?


  • Connection to the Business Sector: Includes tours, guest lectures, senior mentors, and real-world case studies.
  • Practical Projects: Hands-on projects with industry companies. Students work in teams on real-world projects in collaboration with industry partners, solving actual problems faced by companies or organizations.
  • Leadership Seminar: Leadership in the Age of Artificial Intelligence - Developing soft skills for leading organizational changes in AI fields.
  • Collaboration with Leading Companies and Organizations: Both in promoting innovation within organizations and utilizing the most advanced tools provided by these companies.
  • Study Trip to New York, USA: Includes visits to companies and innovation centers, and meetings with executives and entrepreneurs.
  • Set of Managerial Tools for making decisions based on computational models.



Proud Of Our Alumni

  • Maya Plotnik

    Product Manager

    The MBA in AI & Big Data at Reichman University equipped me with both technical expertise and key leadership skills. Courses in strategy, innovation, and management helped me better understand the business world.
    • linked-in

  • Eilon Bar

    GenAI/ML Specialist

    Reichman University’s MBA in AI & Big Data gave me the tools to lead innovation—first at my previous company and now at Google Cloud. The mix of business and AI, plus experiences like the New York tech trip, shaped my path.
    • linked-in

  • Omri Shtayer

    VP Data, DaaS & Cross

    The MBA in AI & Big Data was the ideal bridge from the Air Force to tech. Its blend of business strategy, leadership, and practical AI experience gave me the tools to succeed.
    • linked-in