- The GMBA Innovation & Entrepreneurship track is highly interdisciplinary. Students work in teams reflecting their diverse skill sets and experiences in technology, design, media, psychology, business and science, and enabling them to deal with complex challenges from different angles - humanistic, technological and business related. Furthermore, throughout the learning process, students are guided by both faculty and industry mentors who are experts in their fields.
- Offers students interdisciplinary learning coupled with applied hands-on implementation
- The track focuses on experiential learning, including guest lectures, informal mentorships, and visits to leading companies (led by entrepreneurs, VCs, angel investors, product managers, inventors, and more).
- Designed for exceptional candidates from diverse backgrounds who are creative, adventurous, and interested in creating new products and services and bringing them to market.
- A wide range of courses in human computer interaction, design thinking, and entrepreneurship.
- Part Time: Sunday, 4:00 PM - 10:00 PM; Friday, 8:00 AM - 2:00; PM; Mini-semesters 1-6, Wednesdays, once per month, 6:00 PM - 9:00 PM
What makes this program unique?
Lab: Product Innovation & Venture Creation*
In the Lab courses (3 consecutive courses) students work in teams to develop a new product and venture from the concept stage. The Lab experience is based on leading entrepreneurial methodologies, combined with UX and product techniques. Students work closely with leading mentors from the Israeli startup community, including entrepreneurs, investors, and experts in various domains: online marketing, user experience, product management, product validation strategies, and more. Students who choose to develop hardware products, such as IoT and robots, can learn how to use milab’s advanced rapid-prototyping tools, including 3D printing, electronics prototyping and sensors, woodshop, metal shop, and biofabrication.
Students are offered a unique opportunity to experience the startup world from within, by joining early stage startups, accelerators, VCs, or incubators. Students who participate in the practicum program devote 6-8 weekly hours during a 4-month period to carrying out professional projects. Former students worked at Microsoft Ventures, Sigma Labs, 8200 EISP, Glilot Capital, OurCrowd, and many startups. Our network of collaborators is constantly growing and we tailor opportunities for our students.
Overseas Module Study Trip to the USA**
In recent years, New York City has developed into what is now called “Silicon Alley.” Hundreds of technology startups, mostly focused on fintech, Internet, and new media, are based in the city. NYC is one of the world’s most important business centers and home to some of the most prominent companies in all sectors. The Study Trip includes visits to startup companies and meetings with entrepreneurs with an “Israeli connection,” as well as with interesting leaders in other sectors. The Study Trip offers students an opportunity to get a firsthand impression of current trends, new technologies, and innovative business models.
* Admission to these experiential courses is subject to a screening process that takes place during the course of studies. Participation in these courses is not a requirement for completing studies in the Innovation & Entrepreneurship track.
** The Study Trips to the USA may be cancelled or altered due to Covid-19 travel restrictions. The cost of the trip is not included in the tuition.
What Will You Study?
What is User Experience (UX)? You will learn how to leverage UX research methods to better understand users, and how to invent new products that provide value. You will also learn how to validate product ideas before the MVP stage. Led by Dr. Oren Zuckerman - the track’s academic director, founder of Reichman University’s Media Innovation Lab, and an HCI (Human-Computer Interface) lecturer and researcher.
In a business setting, effective communications play a central role. This includes crafting a compelling message, learning to adjust to audiences, having a strong presence and connection to the material and the audience and more. During the course, students will learn what makes a great talk, what are both the crafting and the delivery elements that make an impactful TED talk, start up pitch, work interviews and other scenarios. Using methods from theater, coaching and feedback, skill building and practice, we will take communication and presentations of the students to the next level of effectiveness. As we move to more and more virtual meetings and presentations, there are some simple tools and adjustments that can help optimize presence and impact. We will introduce and illustrate these tools, tips and tricks that create powerful and engaging online video communication. During the course we will introduce and illustrate tools to help students create a connection to the audience, content and messages, body and voice through a virtual medium. We will share tips for do's and dont's, examples from our experience and illustrate tools and principles live. Led by TED talk coaches Michael Weitz and Abigail Tenembaum.
The Early Stage Startup Practicum is a collaboration between leading tech companies, startup acceleration programs, independent startups, investment arms and Reichman University's Global MBA Innovation and Entrepreneurship Track. Throughout their studies, I&E students are offered many opportunities for practicum at some of the best companies Israel has to offer. Participation in the practicum program provides a unique opportunity to support startups as they make their first steps, as well as to be exposed to the accelerators and investors. In addition, many of the students value the opportunity to implement in practice the tools and knowledge acquired during their MBA studies.
In this course students will be introduced to the new profession of Data-Driven product management in an internet/mobile company. The course will focus on practical methodologies and techniques used by leading product managers in internet companies. The profession of product management has changed in the last few years, and is now a strategic role that involves team management, product ownership, and most important - data-driven strategic thinking that drives growth through iterative cycles of hypothesis - making, A/B testing, and team leadership towards well-defined KPIs.
What are the methods designers use to solve problems in a creative way? Can design methodologies help a team work more creatively? You will be taught how design approaches can improve a business’s strategy. Led by Prof. Alex Padwa - an industrial designer who is the former head of the Industrial Design Department at Shenkar College of Engineering and Design.
This course is designed to teach students several systematic creative problems solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolutions.
This is a project-based course, in which students work in groups on an innovation or entrepreneurship project that is meaningful to them. Projects can be one of the following: (1) self initiated, like a startup; (2) With a company, like a new product offering for an existing technology firm; (3) Non-profit project, like a social project or government-related project. Students choose their own groups. Students choose their own type and topic of project. The course includes guest lectures by leading investors and entrepreneurs, hands-on training on tools and methodologies, and ongoing mentoring by experts in technology, product, design, business, and marketing.
- For the entire list of courses please refer to the Student Handbook
- The academic administration of Reichman University reserves the right to make changes to the curriculum.
- In addition to core MBA courses, program participants study current approaches to innovation and entrepreneurship, including miLAB’s human centered design process, and the Customer Development and Lean Startup methodologies.