HCI is the academic field of Product Innovation, Product Management, and Product Design. Today with AI, anyone can build and ship products, but knowing what to ship, why it matters, and who it's designed for - is the hard challenge, and that's the core of HCI, the human-centered design of new technology. Our program is AI-native yet human-centered, providing a deep understanding of human behavior, research-based design, ethics, technology innovation, and product leadership. 
Brochure Industry Partners Alumni Thesis Apply Faculty
Dean, Sammy Ofer School of Communication
Dean, Sammy Ofer School of Communication

Prof. Karine Nahon

Head of Program
Head of Program

Prof. Oren Zuckerman

VR/AR Researcher, Director of ARL lab
VR/AR Researcher, Director of ARL lab

Prof. Doron Friedman

UX/UI Expert
UX/UI Expert

Dr. Jacob Greenshpan

Faculty
Faculty

The Vision


AI disrupted the tech ecosystem. HCI transforms these challenges into opportunities, by teaching the Human-centered Product Builder skills. AI made building tech easy, the challenge is to know what's worth building, and how to maintain product quality and responsibility.

Our Students


Our program is aimed at people who love to create, design, build, and lead. Our students come from diverse backgrounds, including Design, Engineering, Psychology, Humanities, Neuroscience, Economics, Architecture, Business, Art, Communications, Biology, and more. Our program empowers all students, from all backgrounds, to become Builders of technologies that people love to use. 

Our Teaching Style


Our program has a unique teaching model. We emphasize human-centered thinking with AI-native building. We believe in learning by doing, in creative expression, and in interdisciplinary teamwork. Industry experts are involved as lecturers and practicum mentors. There are no exams, only hands-on projects. Tools and platforms include Claude Code, Claude Artifacts, Claude Design, Figma, Figma Make, NotebookLM, and Physical AI using Arduino with a variety of sensors.

Your Career


Our alums work in product teams, research labs, or continue to PhD. We support our students with networking, career advice, and portfolio sessions. We offer a practicum program with leading tech companies: Microsoft, Monday, AppsFlyer, Taboola, Beehero, Fiverr, Wix, AT&T, Autodesk, SimilarWeb, GM, SAP, Bizzabo, Easysend, Devianart, GloassAI, and more. 

Proud Of Our Alumni

  • Jordana Dummont

    UX Researcher at Waze Google

    During my MA in HCI, I joined a UX research practicum at Monday.com, which opened the door to my current role at Waze.

  • Eden Ofer

    Product Lead at MyEdSpace

    During the degree, I learned how to integrate a human-centered perspective into technological development processes and to design technology that prioritizes the user and their needs.

  • Yael Gabriel

    Product Designer at YOTPO

    During my studies, I took part in projects and collaborations with companies like PayBox, Taboola, and DAZN, working as a UX researcher and designer. These hands-on industry experiences greatly contributed to my professional growth.