Industry Partners
We work closely with industry leaders from the tech ecosystem. Students learn from experts, join start-ups for practicums, and engage in industry or lab-focused final projects. Our partners span top global and Israeli tech companies, including Microsoft, Monday, Gong, Via, General Motors, Snapchat, AT&T, Lightricks, and Similarweb, among many others.
During the academic year, students can work on industry projects or engage with our strategic partners. Here are some examples from past years.
Ascribe
Ascribe is an AI-powered app designed to make clinical documentation faster, easier, and more efficient. Developed in partnership with Base44 and Wix, Ascribe enables clinicians to capture notes through photos, audio, or text. AI then structures the input into clear documentation ready for electronic medical record systems
- Team Members: Katherine Chaleff, Miri Kaverin, Gomme Rinat Oleynick, Dona Solomon, Gabi Vogel
- Wix Mentor: Pamela Kanne
- Academic Mentors: Dr. Ayelet Segal, Head of Research-Marathon; Ori Shraiber and Arbel Eini, Teaching Assistants
Collaboration with with Microsoft & TOM Makers: Open-Source Platform for Makers for People with Disabilities, AI solution for Automatic Portfolio
Alongside the ongoing war, Global TOM is facing a critical challenge in scaling up the production of open-source prototypes designed for people with disabilities. One of the organization’s main challenges is increasing the number of makers (volunteers) working on these products and motivating them to stay engaged and produce more than just one project. By creating a platform that enables the formation of an active maker community and highlights their contributions and impact on the organization, the students found that this would strengthen and expand their involvement. They developed a platform that helps makers automatically create a portfolio and find other makers to collaborate with.
- Team Members: Gal Shachaf, Idan Fima, Keren Viner, Liraz Hadar, Ron Fischer, Shira Vilvovsky
Microsoft Mentors: Ohad Schneider, Principal Software Developer - Academic Mentors: Dr. Ayelet Segal, Head of Research-Marathon; Shira Goren, Research-Marathon Lead
Collaboration with with Microsoft & ELA: In-depth Biofeedback Experience in the 'Love and Hope' Room for Post-Trauma Resilience
The ongoing conflict has left many feeling isolated and hopeless. ELA is committed to creating a deep “Love and Hope” experience that fosters connection and resilience. The challenge lies in designing activities that not only measure biofeedback but also generate a collective sense of love and hope. By combining technology with innovative, hands-on experiences, we aim to design environments that support emotional healing and connection, while addressing the urgent need for community and support during these difficult times.
- Team Members: Shir Bar-Niv, Arbel Eini, Shelly Ben David, Ruth Kedem, Yossi Elimelech, Kate Wetchler
Microsoft Mentors: Eran Gonen, Principal Software Engineer - UX Mentors: Eran Bar, UX Researcher, Appsflyer
- Academic Mentors: Dr. Ayelet Segal, Head of Research-Marathon; Shira Goren, Research-Marathon Lead
Collaboration with DAZN: Designing VR Arena for Online Sport Streaming Services
DAZN is a global streaming provider for sport events and online bets. Our challenge was to find community centric solutions to increase engagement, bring new fans and retain existing ones. Using the double-diamond methodology, the research questions focused on what generates value for sports fans, comparing with other companies' offering, common models for freemium experiences and more. The resulting prototype was a VR arena to allow fans to interact with each other, access personalized content, play games related to current live events and even watch the event itself from different seats in the stadium.
- Team Members: Adi Gery, Daria Hemi, Izhak Assa, Mordechai Botrashvily, Sofia Frostnoffs
- DAZN Mentors: Asaf Hochman
- External Mentor: Jessica Jaffe, UX Researcher, Facebook (Novi)
- Academic Mentors :Mr. Idan Yaniv, Mrs. Shira Goren, Mrs. Tali Ezer
Collaboration with AT&AT: An External Interface for Autonomous Vehicles
Lightify is an external interface for autonomous vehicles, developed in collaboration with AT&T. The project aimed to replace current driver-road user interactions, focusing on pedestrian safety. Over 8 months, using the double diamond process, the team designed light installations around the vehicle to communicate five key messages: "I am autonomous," "I'm waiting for you to cross," "I'm about to start driving," "I'm going to stop," and "Do not cross." VR testing showed increased safety and reduced reaction time for pedestrians.
Collaboration with Adidas: a prototype for improving air pollution for athletes
Airun is a smart sensor device designed to enhance the user's physical performance and well-being by monitoring the air quality exposure. The device, easily attachable to any clothing, collects air quality data while in use and sends it to a global platform for aggregation. Integrated with the Adidas Running app, Airun offers users route suggestions based on aggregated data from the community to reduce the harmful effects on health. The project was presented to Adidas International Emerging Market teams, who arrived from Europe & Dubai.
- Team Members: Guy Klipshtein, Ellie Krasnick, Khen Dror, Emi Schenkelbach Kleiner, Ceremel Raanani
- UXR Mentors: Jessica Jaffe, UX Researcher, Meta (Novi)
- Academic Mentors: Dr. Ayelet Segal, Ofir Sadka
- Sustainability Expert: Yael Rozencwajg, Chairperson IEEE Global AI Systems Well-being Initiative
Collaboration with Snapchat: a concept for novel storytelling experience using AR
Cottage is an AR smart home expert that controls physical connected devices in the house. The student team explored how AR objects can interact with real world devices, helping users understand device-to-device communication in the home, and enhance sense of presence. This project was created as part of the Snap Creative Challenge, an international competition around the themes of "Reimagine the Future of Storytelling With Augmented Reality". The project was and presented at IMX 2020, the ACM International Conference on Interactive Media Experiences.
- Project Team: Dr. Jonathan Giron, Mr. Iddo Wald
- Students: Daphna Abulafia, Shira Czerninski, Adi Gilad, Udi Lumnitz, Dan Pollak, Paz Rotshtein
- Faculty Mentors: Prof, Doron Fridman (ARL, Advanced Realty Lab), Prof. Oren Zuckerman (milab, Media Innovation Lab)
- Snap Challenge Mentor: Dr. Vinoba Vinayagamoorthy (BBC R&D)