One - Year MBA Program

Financial accounting is concerned with reporting a company's financial position, operating results, and cash flows to investors, creditors, and other economic decision-makers. However, many people see accounting as a mass of detail that conveys little or no information about how well a company is really doing. This course attempts to dispel that misconception by illuminating an often confusing and intimidating subject. Although it is true that accounting information sometimes obscures more than it enlightens, there is much that is useful (and even essential) to those interested in making rational investment and credit-granting decisions.

 The course will address key aspects of Human Resources (HR) for new ventures. Students will be introduced to theoretical frameworks and real life examples/case studies. They will identify and learn to consider the role of Human Resources function, in particular with new ventures and emerging businesses and the human factors that impact on organizational performance. Furthermore, students will learn on key HR issues/concepts that are critical for managing and leading in such environments (eg Motivation/rewards, x-culture communication, Organizational Design, organizational life cycle and implications for HR). At the same time, they will develop self – awareness personal effectiveness (eg influencing without authority). There are six interactive sessions which combines theoretical input, case studies and discussion on key emerging topics for HR. The overall course takes an interdisciplinary approach drawing on perspectives from; Psychology, Sociology, Organizational Development, leadership and management. Students will be provided with relevant reading in advance of each session.

This course is designed to teach students several systematic creative problems solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolution.

In a business setting, effective communications play a central role. This includes crafting a compelling message, learning to adjust to audiences, having a strong presence and connection to the material and the audience and more. During the course, students will learn to develop and incorporate High Impact Communications Tools and proficiencies. We will learn what makes a great talk, what are both the crafting and the delivery elements that make an impactful TED talk, startup pitch, among others. Using methods from theater, coaching and feedback, skill building and practice, we will take communication and presentations of the students to the next level of effectiveness.

The main question that this course focuses on is how firms can earn larger net revenues than other firms for long periods of time (or alternatively – how can firms sustain their competitive advantage). The course deals with the strategy of the single business unit. It deals with the shaping and the execution of strategic moves and the strategic management of businesses in changing, competitive and uncertain environments. It treats the issues of business strategies from the firm's top management perspective including: an analysis of the competitive environment, firm resources and capabilities, generic strategies and growth strategies.

Online marketing is becoming more and more dominant in companies' business plans. Successful marketing managers and high-ranking executives have to be fluent in all online sales & marketing channels, in order to properly manage marketing professionals, set goals and execute marketing plans. This course is a prerequisite for a Chief Marketing Officer position and up.

Upon completion of this course, the student will be able to:

• Perform an extensive online market analysis and draw conclusions.
• Understand the different online marketing channels available and match them to a company's specific needs.
• Design a balanced online marketing plan and determine measurable goals.
• Execute an online marketing plan as an in-house / outsource operation.
• Manage and measure progress and performance of different online marketing channels.
• Implement a solid decision-making process based on acquired online marketing frameworks.

This course will not train it's attendance for a specific specialist position such as SEO analyst or a PPC manager, but it will clearly outline the different units' building blocks needed to make decisions and supervise projects under the online marketing & sales scope. By examining each marketing channel to its depth, and by practicing a "hands-on" approach, the student will learn the "language of online marketing", and will be able to better define and communicate his objectives to online marketing professionals. The students will be exposed to real concurrent data from some of the largest online marketing accounts active today, and will practice real time case studies for domestic & international marketing campaigns.

The MBA practicum program is a collaboration of Reichman University's one-year MBA Track and leading tech companies, startup acceleration programs, independent startups, and investment entities. The aim is to give students hands-on in-field experience and integrate business knowledge. Relevant areas include Research, Product Development, Marketing, etc. Participation in the practicum program provides a unique opportunity to support startups as they make their first steps or help more mature companies as they continue to scale and explore their markets. Students typically value the opportunity to implement in practice the tools and knowledge acquired during their MBA studies.

This Financial Management course is concerned with time value of money, securities valuation under certainty, and firms’ investment decisions. We will begin our journey into the exciting world of Financial Management by reviewing present value concepts and calculation methods, and other time value of money issues. This will provide us with the necessary tools and understanding to study capital budgeting and security valuation. In the end of the course, I expect students to have a thorough understanding of the issues associated with the timing of cash flows and to master the necessary analytical techniques involved. I also expect students to know how to evaluate bonds, stocks and investment projects.

In this course students will learn product innovation methodologies from the field of User Experience (UX) and product design. We In this course students will learn product innovation methodologies from the field of User Experience (UX) and product design. We will start with an introduction to the field of HCI and UX, continue with need-finding methods such as experience sampling and interviews, present initial findings in class, and learn how to invent and design product solutions using UX techniques. In addition, students will learn how to conduct user testing for an early stage prototype, to generate insights about the future product. We will conclude with final presentation in class, and a discussion on the next steps from a prototype to MVP and product road map. Will start with an introduction to the field of HCI and UX, continue with need-finding methods such as experience sampling and interviews, present initial findings in class, and learn how to invent and design product solutions using UX techniques. In addition, students will learn how to conduct user testing for an early stage prototype, to generate insights about the future product. We will conclude with final presentation in class, and a discussion on the next steps from a prototype to MVP and product road map.

The course objective is enabling the participants to exercise an initiation of a new venture which they are passionate about. The students will define a venture, characterize a product, build a prototype and launch a small-scale beta test to get initial market feedback. The course will be conducted in a form of a workshop, with close personal guidance of the teaching team.

This course will provide students with the knowledge in quantitative methods. We will explore estimation, statistical tests, and the relationship between variables.

This course provides theoretical and practical tools to analyze financial information, primarily information in the financial statements, for investment decisions. The primary focus is on equity (share) valuation, with some attention given to credit analysis and the valuation of debt. The course would focus on accounting based valuation models, with emphasis on the residual income model and its variants. The main topics of the course include accounting valuation models, comparison of these models with discounted cash flows model, analysis of profitability, adjustment of the financial statements to accurately reflect the operating and financing aspects of the business, forecasting earnings and cash flows, understanding of the P/E and M/B ratios, understanding the information incorporated in prices and challenging these prices, and more.

In today’s data‑saturated marketplace, managers must be fluent in turning raw information into strategic advantage. Data Science Intuition is a fast‑paced six‑week MBA course that demystifies the full data–AI pipeline. We move progressively through three two‑week modules—Data, Machine Learning, and AI—so that by the end of the course you can (i) frame business questions as data problems, (ii) choose and evaluate appropriate learning techniques, and (iii) spot, scope, and supervise AI initiatives that create value. Hands‑on recitations, group projects, and an oral Zoom defense replace a traditional exam and give you “muscle memory” for data‑driven decision‑making.

This course provides a framework for understanding the opportunities and challenges involved in formulating and implementing strategies. This course draws on a wide range of perspectives to explore the roots of long-term competitive advantage in unusually successful firms. Using a combination of cases, simulations, readings and, most importantly, lively discussion, the course will explore the ways in which long term advantage is built. We will focus particularly on various modes of corporate development available to managers to drive firm growth, and the ways in which the actions of senior management build competitive advantage over time.

For a manager's success, the skillset needed to effectively lead an organization, its teams, and its individuals is unquestionably equally crucial as mastering finance, accounting, marketing, operations, and strategy. As you progress in your professional journey, your ability to collaborate effectively with and provide guidance to individuals becomes increasingly pivotal in accomplishing tasks, meeting objectives, and successfully executing projects. It is inevitable that you will work within hierarchies, engage in collaborative efforts with colleagues, and assume leadership responsibilities for teams. Acknowledging the importance of the human element in management acts as a valuable complement to the technical skills you're acquiring through your foundational business courses. The principles elucidated in this course have relevance across a diverse spectrum of organizational forms, encompassing for profits, nonprofits, NGOs and others.The manager's work, which will be reflected in our discussions, is organized into three tiers: the individual, the interpersonal, and the collective. At the individual level, we delve into areas like individual motivation. On the interpersonal level, we inquire about teamwork and leadership. Finally, on the collective level, we discuss the wider organizational context, such as organizational culture and change.

The only constant in today’s digital age - where relationships are real-time, choice is infinite, and delivery is on-demand – is change. And successfully adapting to change means the difference between a failing company and flourishing one. Digital transformation is all about becoming a digital enterprise: an organization that uses technology to continuously evolve all aspects of its business models (what it offers, how it interacts with customers and how it operates). In simple terms, digital transformation is how to futureproof a business.

An in-depth understanding of the negotiation process will be offered to the participants of the course, which will include: • Grounds for preparation of the negotiation process, while applying a negotiation management model, based on interests and the appreciation of cognitive processes occurring while negotiating. • An introduction to a number of tools and skills aimed to improve overall negotiation capabilities – while coping with the emotional aspects and enhancing each participant's awareness to his or hers own personal style. An emphasis will be placed on the cultivation of long term, both business and workplace relationships. The principal premises, which will be outlined throughout the course, assumes that skilled negotiators can bypass unnecessary conflicts and resolve disputes, while negotiating without the aid of third party intervention. Therefore, an outline of multi party negotiation principles will be discussed too.

The primary objective of this course is to expose students to the challenges and considerations involved with building a Business Plan for a new venture or a new business within an existing enterprise. To successfully achieve the above, we designed a course that includes lectures, workshops, and student presentations, to help you maximize your learning experience. Your active participation and contribution are very important to the learning process. Sharing your experiences and contributing to class and during the workshops is critical to your success in this course.