The Sammy Ofer School of Communications focuses on new media and its influence on information, communications, consumers and journalism. Alongside courses providing updated theoretical information from top lecturers around the world, students are offered practical workshops and seminars that enable them to gain professional experience while still in school.

Program Highlights


  • Our students are taught and have access during their studies to the most advanced equipment and technology in the field including: TV and radio production studios, post-production studios, a Newsroom, and Digital Fabrication tools (3D printer) etc.
  • The program offers three specializations: Marketing Communications, Digital Influence and Perceptions, and Interactive Communications.
  • A variety of internships are available for students starting from their second year of studies.

  • Students also have the option to add a minor in business administration to their degree.
  • Students have the opportunity to participate in the production of the school’s radio station, operating on FM 106.2 frequency and, the world’s leading news website on Israeli innovation staffed by Reichman University students who are trained by professional journalists.
  • The Sammy Ofer School of Communications also offers a student exchange program to its 7th semester students.

Honors Program

The Sammy Ofer School of Communications at the Raphael Recanati International school has created an excellence program to provide outstanding students the opportunity to see how the program theory and hands on content is used in companies and corporations in the industry .Through field visits to leading companies in the industry, students will get to network, meet leaders in the arena as well as meet with Reichman University Communications alumni encouraging and broadening the students' horizons.


  • Marketing Communications

    Head of Program: Dr. Tsahi Hayat

    The program emphasizes strategic and innovative thinking in fields such as: Advertising, Marketing, Social Media, Public Relations, and Communication Advisement, across all media and digital platforms providing students with the necessary tools to integrate in the marketplace.

  • Digital Influence & Perceptions

    Head of Program: Prof. Moran Yarchi

    Students will gain a wide understanding and practical experience into the full process of influencing perceptions using content creation and measuring impact, with emphasis on visual content creation.

  • Interactive Communications

    Head of Program: Dr. Noa Morag

    Researching the future of Human – Technology Interaction. Students design and produce new technological user experiences (UX).

Selected Courses from the Program:

  • Core Courses

    Digital Influence & Perceptions

    Marketing Communications

    Interactive Communications

  • Marketing Communications

    Interactive Communications

    Digital Influence & Perceptions

​For the entire list of courses please refer to the Student Handbook

*Students are also required to take general electives and may take electives from other programs at Reichman University.


**Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.


Sammy Ofer School of Communications students can choose a cluster in addition to their regular course of studies and alongside one of the specializations in communications.

  • Business Administration

    Head of Program: Yaron Timor

    The Arison School of Business at Reichman University offers a cluster in Business Administration for communications students.

Yael Friedman, Germany
Global PR Manager, Galia Lahav - House of Culture

"RU really made me understand which aspects of marketing & communications I enjoy and in what direction I want my career to go. I learned the power of networking and made connections that helped me further my career tremendously."

Moises Levy, Mexico
CRM Specialist, Entain

"This program at the RRIS helped me broaden my knowledge, values and skills for the career I’ve always wanted to practice. It also taught me to look at things in a very different way compared to how I would’ve seen them back home, enabling me to be more efficient, look for broader and more accurate ways to solve problems, and grow my network."

Sonja Goldberger, Austria
Content writer and social media manager, Smartlify

"Being able to specialize in Political Communications, Marketing and Public Diplomacy has enabled me to learn a lot about the world we live in today and definitely changed the way I look at things. I am grateful for the unique practical experience that this program offered me, it opened me many carrier doors and different opportunities in a variety of fields."

Isaac Mordok, Panama
Customer retention Manager, Harry's Partners

"I absolutely LOVED studying Communications at RU, I learned countless skills and insights at my time in RU, all of these are extremely paying off now that I started my professional path."

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