Cluster in Business Administration

The Arison School of Business at Reichman University offers a cluster in business administration for Communications students. This cluster introduces students to the basic concepts and economic theories that will enable the understanding and effective management of marketing and strategic decisions. The courses also focus on marketing communication tools and teach strategies, consumer relations, and organizational behavior.

Cluster Highlights


  • The program is composed of 4 mandatory courses
  • The courses address marketing communication tools and strategies, consumer relations and organizational behavior

  • The cluster includes 11 credits which will be taken during the second and third years
  • 8 of the 11 credits will replace the general elective courses (from the “General Studies Unit” and “Interdisciplinary Elective Courses”)

What Are You Going To Study?

​*Option for Direct Masters

*The curriculum is subject to change