Marketing Communications

The program emphasizes strategic, creative and innovative thinking in fields such as: Advertising, Marketing, Social Media, Public Relations, and Communication Advisement, across all media and digital platforms providing students with the necessary tools to integrate in the marketplace.

Specialization Highlights


  • The Marketing Communications specialization offers a unique combination of academic and studies with practical experience guided by leading marketplace professionals. The program educates and trains students in strategic, creative and innovative thinking in fields such as advertising, marketing, social media, public relations and communication advisement across all media and digital platforms.

  • Alongside theoretical courses and seminars, students take part in practical workshops such as Marketing Strategy, Digital Advertising & Marketing, Innovation in Advertising, Social Media Marketing, Branded Content & Marketing and Visual Communication Design & Photoshop, and more, providing students with the necessary tools to integrate in the marketplace.
  • During their third year, students participate in the "Marketing Lab" where they develop innovative campaigns for real clients: for both profit and non-profit organizations. Students will graduate with a portfolio providing them with a competitive advantage in the industry.

What Will You Study?

​For the entire list of courses please refer to the Student Handbook

*Students are also required to take general electives and may take electives from other programs at Reichman University.

 

**Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.