BA Business Administration

• Business Advanced I

  English Advanced 1 is a semester-long, weekly four-hour course that prepares students for the Advanced 2 course. The course combines two integral components: 3 hours of learning in a face-to-face setting, or Zoom class setting, and one hour of independent learning online. Active participation and a minimum of 80% attendance is mandatory regardless of whether the course is offered on campus or on Zoom. Students who choose to enroll in the course given on Zoom, will be required to appear on camera throughout the entire lesson, in order for attendance to be registered for the lesson to meet the mandatory attendance requirement. Advanced 1 focuses on expanding students' vocabulary and text-reading skills to enable them to deal with academic reading and writing in academic and professional settings. In addition, the course teaches academic and professional writing skills, how to give an oral presentation, and develops students' listening skills. The course is developed around thematic topics such as: Globalization, Gender Roles, Social Media, Living in a Digital World, Generations.
• Mathematics I

  Algebraic operations; Equations; Functions and Graphs; Mathematical computations in economics and business; Limits; Continuity; Derivatives and differentiation techniques; Second order derivatives; Linear approximation; Optimization; Graphic description of functions.
• Statistics and Data Analysis I

  Descriptive Statistics: Tabular and graphical description of data (bar diagram, histogram), central location measures (mean, median, mode), variability measures (range, variance, standard deviation). Probability:Probability spaces, additive principle, probability calculation using Venn diagrams, symmetric sample spaces, conditional probability, Bayes’ formula, product law, independent events. Random variables:General distributions, special distributions (binomial, normal), expectancy and variance. Distribution of Statistics: Law of large numbers, Central Limit Theorem (CLT) for proportions, normal approximation to the binomial distribution. Estimation: Confidence Intervals (CI) for proportions Hypothesis testing: General scheme, one-tailed and two-tailed tests, type I and II decision errors, level of significance and power of test
• Business Economics Micro
• Management Skills

  This is a basic course in Business Administration aims to instill a number of basic skills in a variety of subjects necessary for managers to understand, advance and succeed in the business world today and of course, to help you during your studies. The course will focus on three clusters of skills: Network and media skills: in this thread, you will be introduced to variety of tools, such as using Excel and searching for data and information on social networks, as a management tool. Also, you can easily work in a virtual way with people that are physically elsewhere. Communication skills: Communication is the most important skill for managers today. In fact, a manger's success depends on his / her ability to be a leader and communicate a vision, motivate employees, understand them or move them towards your goals. Thus, we will learn to formulate clear messages and express our ideas. Finally, personal and interpersonal skills: the aim is to improve the students' ability to set personal and professional goals. In this context, we will focus on time management. Methods of study: lectures will incorporate lessons, experiences, and teamwork. Each module has a different lecturer and different requirements (exam, paper, presentation)
• Business Law

  Law and business are changing rapidly and knowledge of cutting-edge business law issues are crucial for your success in today's ultra-competitive globalized international business environment. The goal of the course is to provide you with knowledge regarding important topics in global business and law crucial for those entering the international business arena whether as owners, directors and officers, investors, employees, managers and other stakeholders. Among the topics: an overview of the U.S. judicial system (filing a claim, discovery, depositions, trials and appeals), global anti-bribery and corruption laws, comparative corporate governance, business ethics/corporate social responsibility, international investment treaties/economic law and national security and the impact of China's rise on international law and economic governance. The language of instruction is English
• Business Advanced II
• Principles of Marketing Management

  In this course we will introduce students to the concepts, analyses, and activities that comprise marketing management. Its goal is to discuss the process by which marketers create value to customers and ensure that customers create value to the firm while taking a complementary perspective that goes beyond the traditional marketing mix and focuses on understanding customer experience and the customer journey.
• Fundamentals of Finance

  This course is intended to provide a basic knowledge of the theory and its applications to the investment and financing decisions of individuals and firms. During the course we will develop analytical skills useful in solving real-world financial problems. Topics covered in this course include, among others, time value of money, bond and stock valuation, capital budgeting, risk and return, portfolio theory and capital asset pricing models.
• Data Analysis of Business
• Statistics and Data Analysis II

  statistical inference: sampling distributions and central limit theorem (for means); confidence intervals (for means, difference of means, and regression coefficients); hypothesis testing (for means, difference of means, Pearson correlation, and regression coefficient); chi-square test for independence; simple and multiple linear regression; errors in hypothesis testing and statistical power.

Year II Mandatory Courses

• Fundamentals of Accounting

  The purpose of the course is to provide students with general understanding of financial reporting, the structure of financial statements and the accounting and measurement rules. The course will focus on understanding of the four financial statements: The balance sheet, the income statement, the statement of cash flows and the statement of changes in shareholders' equity. We will also learn about the measurement rules for the main components of the financial statements: assets, liabilities, equity, revenues, expenses and cash flows.
• Organizational Management

  The course is designed to develop a systematic and in-depth framework for understanding the complexity of human behavior in organizations. The course focuses on the people – employees and managers – who make up the organization and aims to provide knowledge, theories, and key concepts in organizational behavior and their managerial applications. We will focus on several topics that represent (but do not exhaust) the study of organizational behavior at the individual and group levels. The course will combine frontal learning with experiential learning through in-class group exercises.
• Business Economics Macro

  intoduction to macro-economics
• Python Programing

  In today’s digital business world, computer applications are everywhere, and we constantly interact with them as consumers, managers, entrepreneurs, and content creators. Gaining knowledge in computational thinking and abilities to communicate with application developers is a must-have skill for any manager. In this course, we will learn to program using Python, among the most popular and in-demand multi-purpose programming languages. Python is a language with a simple syntax and a powerful set of libraries. While it is easy for beginners to learn, it is widely used by many companies to accomplish tasks like building and communicating with websites, data analysis, machine learning, and natural language processing. In this course, we’ll be learning the basics of programming: computational thinking, building blocks of a computer program, data types, functions, and other fundamentals. In addition, we will also look at real-life business use cases and applications like interacting with popular websites, turning data into insights, and more.
• Corporate Social Responsibility

  The business environment is changing, public awareness is rising, and as a result, its demands are growing. "Social license to operate" - is an intangible asset that companies receive from the public that cannot be purchased. Organizations will have difficulty operating without a social license to operate in this new business environment. The social license to operate is mainly obtained as a result of the acceptance granted to the organization by the community and other stakeholders. The trust that the organization will receive will be greatly influenced by the manner the organization manages itself, and the way it acknowledges environmental, social, and ethical considerations, as used nowadays - ESG - Environment, Social, Governance. The course will provide students with the appropriate tools for managing an organization as it is highly expected of organizations during this period, where sustainability values are an integral part of the public's bundle of considerations. The result will be the creation of a better organization, value, and business perspective, which will gain wider public support

Year II Knowledge Clusters

• Overview of Knowledge Clusters

  During the second and third years, you choose knowledge clusters according to your personal goals.

  Each knowledge cluster focuses on a specific field and allows you to expand your expertise in that area. Additionally, some electives are offered as standalone courses, not part of any cluster.

  Students who choose related knowledge clusters can receive a specialization certificate in digital innovation, finance, or marketing. 

  See below the list of knowledge clusters

   

   

  

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

  The program is structured to allow students to build a focused area of expertise through a combination of foundational and advanced coursework across two academic years.

   

  Specialization Tracks

  To complete a specialization in Marketing, Finance, or Digital Innovation, students must:

  • Select the corresponding Fundamentals cluster in their second year.
  • Choose the two aligned advanced clusters in their third year.

   

  Note: it is not possible to take both the Finance and Marketing Fundamental clusters.

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   
• Marketing Fundamentals Cluster

  This cluster provides an advanced foundation in the tools used for marketing in the digital world of today. Building on the materials and concepts introduced in the core marketing management class, this cluster deepens your understanding of market research methods, and digital marketing tools. You will gain an appreciation of the tools and strategies needed to successfully market products and services in the competitive environment of today. These courses set the stage for the more advanced materials and application covered in the 3rd year marketing related clusters of Marketing Strategy, and Customer Management
• Finance Fundamentals Cluster

  This cluster provides an advanced foundation of the knowledge and skills needed to successfully manage corporate finance and financial investments. The courses in this cluster deepen your knowledge in investment strategies, financial analysis, understanding financial reports and valuation. These courses set the stage for the more advanced materials and application covered in the 3rd year finance related clusters of Financial Markets & investments, and Advanced Tools in Finance.
• Entrepreneurship and Business Development Fundamentals Cluster

  This cluster provides you with practical tools that enable you found startups, develop these startups to a level of significant activity (scale-up), and expand into new product lines and markets. Most importantly, you will get the foundation needed to create long-lasting competitive advantages that will enable your companies to profit more. The courses in this cluster combine guest appearances by leading industry figures, case discussions, and practical workshops.
• Digital Innovation Fundamentals Cluster

  This cluster provides an essential foundation in understanding how digital solutions are conceived, designed, and launched. Students gain hands-on familiarity with the basics of data science while also learning the principles of high-tech product management. Additionally, they develop practical skills in UI/UX design—key for crafting customer-friendly interfaces. Together, these courses set the stage for any future digital innovation or entrepreneurial endeavor.

• Marketing Strategy Cluster

  In this cluster, you will be trained in how to make strategic decisions in the field of marketing. There is heavy emphasis on having practical experience and consulting for leading companies in the economy. You will learn tools for collecting and analyzing data for a deeper understanding of the marketing reality in which the companies operate. You will learn to collect, examine and analyze data, understand the marketing and strategic aspects of this data and generate insights from which recommendations will be drawn that motivate action. The courses in the cluster combine practical work, analysis of real data, and cooperation with leading companies in the economy.
  Prerequisite: Marketing fundamentals cluster.
• Financial Markets & Investments Cluster

  This Markets cluster focuses on equipping you with in-depth knowledge and skills related to financial markets and investment management. You will undertake courses covering a wide range of topics, including portfolio management, options and derivatives, risk management, bond markets, and international finance. This cluster prepares you for diverse career opportunities such as financial analysts, portfolio managers, risk managers, and options traders. Upon completing this cluster, you will be well-prepared to excel in the finance industry, making informed investment decisions and navigating the complexities of capital markets.
  Prerequisite: Finance fundamentals cluster. 
• Advanced Tools in Finance Cluster

  This cluster focuses on deepening your knowledge and abilities with advanced tools of financial analysis. These include the use of machine learning techniques for investment decisions, big data techniques for credit risk assessment, blockchain technologies, etc. The focus is on gaining hands-on experience in cutting-edge financial technologies. 
  Prerequisite: Finance fundamentals cluster. 

   
• Customer Management Cluster

  In this cluster, you will delve into vital aspects of understanding and engaging consumers in modern marketing. You will gain the skills necessary to navigate consumer behavior in the digital age, explore advanced digital tools, focus on data-driven communication, master marketing research for strategic decision-making, and cultivate the ability to build lasting relationships and trust with customers.
  Prerequisite: Marketing fundamentals cluster.
• Digital Product Management

  Digital transformation stands at the forefront of business innovation. In today's rapidly evolving landscape, you must master and harness technologies ranging from web and mobile platforms to cloud solutions, data analytics, and Artificial Intelligence (AI) to fuel business expansion. This track equips you with the foundational technologies to conceptualize, design, and develop digital products. Your journey will encompass everything from mastering user experience design to delving into web services and mobile app development. By completing this track, you'll be primed for roles in product design, management, and business development in the high-tech sector, empowering you to spearhead digital innovation in any organizational setting.
  Digital Product Management sample courses:

   

  • Advanced topics in apps innovation
  • UI / UX - Designing Digital Products
  • High Tech Product Management
  • Developing Internet Based Digital Products
  • Developing mobile apps

   
• Data Analytics Cluster

  This cluster focuses on harnessing the power of data to drive business insights and decisions. Students learn how to design and manage databases using SQL, explore data analysis techniques, and dive into advanced Data Science concepts such as machine learning and text analytics. By the end of these courses, participants can transform raw information into actionable strategies and confidently tackle data-driven challenges.
  Prerequisite: Digital Innovation fundamentals cluster.

   
• Management and Leadership Cluster

  This cluster equips students with essential leadership and interpersonal skills to effectively manage teams and drive organizational success. Through courses and workshops in leadership, team management, negotiation skills, and innovation management, students develop practical tools for managing people and processes, as for example, motivating others, managing conflicts, and fostering collaboration. Ideal for students looking to enhance their ability to lead in dynamic work environments, whether in corporate, entrepreneurial, or nonprofit settings.
• Practicum

  The practicum is an internship program in business administration, intended for outstanding students in the third year of studies. The purpose of the practicum is to help you acquire relevant work experience in the field and expand the skills required for the labor market. As part of the practicum, you will be assigned to work for a leading company for a day and a half a week in a position where you will have the opportunity to apply the material you learned in class and gain practical work experience in your field of specialization.
• Upstart Cluster

  The “UpStart” venture creation program is a 1-year program for students in their 3rd year from all faculties. The program enables students to gain practical tools and skills alongside academic knowledge in entrepreneurship. Students work throughout the year in interdisciplinary teams, accompanied by industry mentors, to create ventures and compete on the chance to work with an accelerator.
  The courses in this cluster are taught by the Edelson School of Entrepreneurship (not The Arison School of Business. 
  Participation in this cluster is conditional on additional screening by the Edelson School of Entrepreneurship during your course of study.