The BA in Business Administration is a three-year program, designed to prepare students for managerial and entrepreneurial positions in a breadth of professional arenas in the business world. The theme of the Arison School of Business as reflected by its cutting-edge education program is "managerial agility and innovation."

Program Highlights

  • Demanding and intellectually challenging, designed for outstanding candidates with strong quantitative and analytical skills
  • Provides students with theoretical and practical knowledge and tools toward management positions in an ever-changing reality
  • Offers an opportunity to specialize in finance, marketing and digital innovation.
  • Includes hands-on workshops, seminars and collaborations with leading companies.
  • Provides a strong background in data analytics - collecting, analyzing and presenting data to support managerial decisions

  • Sharpens students' self-presentation, leadership and interpersonal communication skills.
  • The program is taught by world-renowned leading lecturers, researchers and practitioners
  • Includes a fourth-year exchange program with partner campuses worldwide
  • Offers opportunities for students to related positions in private and public sectors


  • Finance

    Head of Program: Yaniv Grinshtein

    The specialization in finance prepares students to succeed in lucrative positions at financial institutions, such as banks and insurance companies, as well as in the financial departments of corporations and consulting firms.

  • Marketing

    Head of Program: Dr. Talia Rymon

    The specialization in marketing provides extensive knowledge on all the diverse marketing activities, acquaintance with and understanding of the modern marketing in the technological era: customized marketing, data-driven marketing, with emphasis on long-term relationship.

  • Digital Innovation

    Head of Program: Dr. Moses Miller

    This specialization provides students with in-depth knowledge of the various aspects of the digital transformation taking place in the business world, as well as of new business opportunities created by this transformation. Students will gain knowledge of theoretical principles as well as practical skills.

Selected Courses from the Program:

  • Business Courses

  • Core Courses

    Digital Innovation



  • Digital Innovation



​For the entire list of courses please refer to the Student Handbook

*Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.

Ian Zeifman, Canada
Financial Sevices Marketing Lead, Amdocs

"The combination of a wide range of courses and my involvement in Hillel and Jewish life in Herzliya resulted in transformative years for me. The RRIS provides an amazing platform for its students to thrive."

Daniel Kemp, Switzerland
EA to the CEO, Venn

"Having the ability to learn the principles of starting a business while getting hands-on experience through mentorship from high-level professionals in the Israeli startup ecosystem has enabled me to have a better understanding of how to get started in my career.”

Michael Cohen, Italy
Partner, Head of Technology Investment Banking, Cuckierman & Co.

"I truly appreciate the practical knowledge and tools that RU gave me and all my friends to prepare us for real life challenges. I will always bring with me the international friendships and experiences that helped me shape the career I was building while still being a student."

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