The BA in Business Administration is a three-year program, designed to prepare students for managerial and entrepreneurial positions in a breadth of professional arenas in the business world. The theme of the Arison School of Business as reflected by its cutting-edge education program is "managerial agility and innovation."

Program Highlights

  • Demanding and intellectually challenging, designed for outstanding candidates with strong quantitative and analytical skills
  • Provides students with theoretical and practical knowledge and tools toward management positions in an ever-changing reality
  • Offers an opportunity to specialize in finance, marketing and digital innovation.
  • Includes hands-on workshops, seminars and collaborations with leading companies.
  • Provides a strong background in data analytics - collecting, analyzing and presenting data to support managerial decisions

  • Sharpens students' self-presentation, leadership and interpersonal communication skills.
  • The program is taught by world-renowned leading lecturers, researchers and practitioners
  • Includes a fourth-year exchange program with partner campuses worldwide
  • Offers opportunities for students to related positions in private and public sectors


  • Finance

    Head of Program: Yaniv Grinshtein

    The specialization in finance prepares students to succeed in lucrative positions at financial institutions, such as banks and insurance companies, as well as in the financial departments of corporations and consulting firms.

  • Marketing

    Head of Program: Dr. Talia Rymon

    The specialization in marketing provides extensive knowledge on all the diverse marketing activities, acquaintance with and understanding of the modern marketing in the technological era: customized marketing, data-driven marketing, with emphasis on long-term relationship.

  • Digital Innovation

    Head of Program: Dr. Moses Miller

    This specialization provides students with in-depth knowledge of the various aspects of the digital transformation taking place in the business world, as well as of new business opportunities created by this transformation. Students will gain knowledge of theoretical principles as well as practical skills.

Selected Courses from the Program:

​For the entire list of courses please refer to the Student Handbook

*Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.

Janina Lax, Germany
Google - Google Cloud Business Manager

“Reichman University’s RRIS gave me the best foundation for an international career, as well as a solid base to build my professional network in Israel and globally. Its interdisciplinary offerings and practical attitude towards entrepreneurship have helped me build my skill set so that I could strive in the fast-paced, technology-driven business world."

Ornella Siso, Belgium
Partner Manager, Facebook

"Reichman University & the Zell Entrepreneurship program have introduced me to the world of Israeli tech, Digital Marketing & Development. Through these different experiences & programs my experience was enriched and I work now at Facebook in Dublin as a Partner Manager for the Israeli Market."

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