Specialization in Marketing and Entrepreneurship
This specialization provides extensive knowledge about diverse marketing activities: modern marketing in the technological era, customized marketing, and data-driven marketing. The courses are designed to provide theoretical and practical knowledge, and to enable hands-on experience through real-world projects, case study analysis, company visits, and guest lectures by leading marketing and business managers. During their studies, students work on a year-long marketing project and prepare a plan for leading firms, startups, and organizations. They work with marketing managers, marcomm managers, digital managers, product managers, and brand managers, and graduate with the knowledge and skills to work in companies that provide a myriad of marketing services: advertising; public relations; digital marketing; marketing consultancy; and marketing research.