Specialization in Marketing and Entrepreneurship

This specialization provides extensive knowledge about diverse marketing activities: modern marketing in the technological era, customized marketing, and data-driven marketing. The courses are designed to provide theoretical and practical knowledge, and to enable hands-on experience through real-world projects, case study analysis, company visits, and guest lectures by leading marketing and business managers. During their studies, students work on a year-long marketing project and prepare a plan for leading firms, startups, and organizations. They work with marketing managers, marcomm managers, digital managers, product managers, and brand managers, and graduate with the knowledge and skills to work in companies that provide a myriad of marketing services: advertising; public relations; digital marketing; marketing consultancy; and marketing research.

Specialization Highlights

  • During their third year of study, students work on a yearly long marketing project and prepare a marketing plan for leading firms, start-ups and organizations.
  • This Specialization program also includes unique seminars for honor students conducted in close cooperation with L'Oréal and Mercedes. The L'Oréal and Mercedes seminars are taught in Hebrew, but the projects and presentations can be submitted in English.

  • The graduates of this specialization will be able to begin a career in the fields of marketing, strategy and communications and join companies and organizations as marketing managers, marcomm managers, digital managers, product managers or brand managers. Furthermore, the graduates of this program will be able to join companies that provide marketing services such as advertising, public relations, digital marketing, marketing consultancy services and marketing research.

What Are You Going To Study?

​For the entire list of courses please refer to the Student Handbook

*Students are also required to take general electives and may take electives from other programs at Reichman University.


**Reichman University reserves the right to cancel, alter, or expand the academic programs and courses offered.