Double Major in Business Administration and Economics (BA)

• Principles of Microeconomics

  This course covers the basic concepts and principles of economic theory at the micro (i.e. decision unit) level. Subjects discussed in this course include the problem of scarcity; the production possibility frontier; demand and supply for products and factors of production; equilibrium in perfect competition; government intervention in markets – taxes, subsidies, price controls, and externalities.
• Mathematics I

  Functions and limits and their applications: Algebraic operations; Equations; Functions and Graphs; Mathematical computations in economics and business; Limits; Continuity; Derivatives and differentiation techniques; Second order derivatives; Optimization; Graphic description of functions.
• Statistics and Data Analysis I

  Probability: Probability spaces, additive principle, probability calculation using Venn diagrams, symmetric sample spaces, combinatorics, conditional probability, Bayes’ formula, product law, independent events. Random variables: General distributions (discrete and continuous), special distributions (discrete uniform, binomial, geometric, negative binomial, hypergeometric, poisson, continuous uniform, exponential, erlang, normal, log-normal, t, F, Chi-square), expectancy and variance, Markov's and Chebyshev's inequalities, joint discrete distributions, conditional discrete distributions, co-variance and correlation, central limit theorem.
• Principles of Macroeconomics

  The course deals with the fundamentals of macroeconomic theory. We will begin by
  studying the fundamentals of national accounting and move on to studying the classical
  macroeconomic model, in which we will learn how GDP is determined in equilibrium of full
  employment, how GDP grows, and we will study the Solow growth model, and discuss the
  sources of growth and the differences in GDP between different economies. Within the
  framework of the classic model, we will learn how output is divided into its various uses, in
  a closed and open economy. We will understand the relationship between capital
  movements and imports and exports, and we will learn the principles of the balance of
  payments.
• Mathematics II

  Advanced Functions and linear algebra: Global minimum and maximum of single variable functions, including optimization problems. Study of logarithmic and exponential functions. Differentiation of functions represented by implicit equations. Multivariable functions, partial derivative (and it's meaning as marginal function), critical points and graphs of double variable functions. Solving optimization problems using Multivariable functions. Using the Lagrange multipliers method to solve constrained problems. Matrices and Gauss-Jordan elimination. Integrals and application of.
• Statistics and Data Analysis II

  Estimation: Point estimation, Unbiased estimator and maximum likelihood estimator, Simple linear regression and the Least Squares estimators, Confidence Intervals (CI) for proportion and difference between proportions, for mean and difference between means when the samples are large and small and when the variance is known (normal distribution) and unknown (t distribution). Hypothesis testing: General scheme, one-tailed and two-tailed tests, type I and II decision errors, level of significance and power of test, testing in the normal models (and in particular t tests and F tests), Chi-square tests for goodness of fit and for independence between variables.
• Principles of Marketing Management

  Marketing is of crucial importance to the success of any organization. However, organizations today operate in complex and challenging environment. Consumer behavior is changing as technological transformations evolve while firms must rapidly adjust and adopt new digital platforms. Therefore, in this course, our goal is to learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. Customers create their own brand experiences and it is our job as marketers to provide the tools to make those experiences happen. Marketing fundamentals give us a basis for understanding the science behind marketing and how it connects to business outcomes. Marketing is an intangible asset for an organization and one that can create competitive advantage. This course will provide students a framework and basic understanding of marketing so they can implement strategies toward profitability.
• Fundamentals of Finance

  Teaching basic concepts of financial accounting and financial reporting rules. learning, understanding and analysis of the primary financial statements: balance sheet, income statement, statement of changes in equity and cash flow.
• Introduction to R

  This course deals with using the R language to process data and produce figures. The
  acquired knowledge witll be of immediate use to the students in follow-up courses such
  as Econometrics. Morevoer, R is one of the world's leading platforms for data analysis. It's
  free, easy to use and comes with hundreds of useful data processing commands out-ofthe-box for anyone, be it students making their first steps in the data analysis realm or
  cutting-edge researchers in practically all sciences. R's true power derives from its open
  source and thousands of packges written for it by outstanding data professionals, each in
  their own field
• Microeconomics I:Economic decision-making: Consumers and Producers

  Tools for use in Microeconomic analysis, with some public policy applications. Theory of
  consumer demand, theories of the firm, market behavior, welfare economics, and general
  equilibrium. Prerequisite: MATH 1 and taking Math 2

Business Courses

• Fundamentals to Accounting

  Teaching basic concepts of financial accounting and financial reporting rules. learning, understanding and analysis of the primary financial statements: balance sheet, income statement, statement of changes in equity and cash flow.
• Investment Theory

  We introduce the concept of no arbitrage as the basic ingredient that governs the value of assets. We analyse how risk is measured and discuss theories, and in particular the CAPM, in order to address the risk-return trade-off in financial markets. We use these concepts for both portfolio selection and for making investment decisions at the corporate level. Finally, we will show how this relates to the capital structure decision.
• Organizational Management

  Organizations are a fact of every-day life. From classrooms to corporations, from social clubs to study teams – we are constantly immersed in formal and informal organizations. This course will provide an opportunity for student to explore the organizational and managerial environment as a whole. We will discuss a variety of topics, including individuals’ communication, motivation, emotions, and perception, group-work dynamics, leadership, power, conflicts, organizational change, organizational design and development, and environmental influences. The goals of this course are: To deepen students’ understanding of individuals’ behavior in organizations; To improve their ability to assess organizational dynamics and identify potential problems and opportunities; To develop interpersonal skills that will enable students to perform better and therefore become more valuable members of organizations; To develop students’ ability to effectively lead others under various organizational situations. Class meetings will involve lectures, videos, analysis of case studies, and exercises. Additionally, students will be expected to assess, explore, and reflect on their own experiences and behavior, and discuss ways in which they might apply the material to their daily lives.
• Digital Marketing

  Online marketing is becoming more and more dominant in companies' business plans. Successful marketing managers and high-ranking executives have to be fluent in all online sales & marketing channels, in order to properly manage marketing professionals, set goals and execute marketing plans. By examining each marketing channel to its depth, and by practicing a "hands-on" approach, the student will learn the "language of online marketing", and will be able to better define and communicate his objectives to online marketing professionals.
• Entrepreneurship and Business Management

  The course will expose you to some of the challenges that entrepreneurs face and teach you the theoretical and practical tools and skills needed to setup a business or startup. The purpose of the course is to give you the knowledge, tools and practical experience to deal with the various challenges. For example, students will be required to submit a short business plan, experience the initial stages of setting up a business, and pitch their ideas to the class (and possibly other representatives). Some of the class assignments will be done as individuals, and others as teams.
• Marketing Communications
• Marketing Research

  This course provides a basic and practical understanding of the methods of marketing research. Marketing research is a tool for the collection, development, and analysis of data for decision making in marketing. Course objectives: 1. provide tools for systematic analysis of problems, and translation of management challenges to appropriate marketing research questions. 2. Develop a critical eye toward marketing research and the ability to evaluate its contribution and limitations. 3. Provide practical experience with the marketing research process as a whole, starting with the articulation of the research question, via the study design phase, data collection methods, building surveys, sampling, and ending with data analysis and the presentation of conclusions and implications. The course focuses on both qualitative and quantitative aspects of marketing research, and on how they assist managers in dealing with marketing challenges, such as market segmentation, assessment of market potential, forecasting, development of advertising and pricing policy, and the design and positioning of new products and services.
• Quantative Methods of Finance

  The course goal is to provide students quantitative and rigorous tools for empirical research and business analytics problem solving, with a specific emphasis on applications in Finance. The students will learn statistical theory and implementations using Excel, such as: Data analysis in Excel and visualization, advanced statistics, linear and nonlinear regression, financial modeling and event study. Eventually the course will provide the students with the knowledge, tools and experience necessary to conduct empirical research in the fields of financial markets and corporate finance and use financial data to critically evaluate econometric analysis presented by others.

Economics Courses

• Introduction to Econometrics

  Econometrics empirically investigates a wide range of economic relationships that are seldom met by the statisticians’ standard assumptions. Econometricians use and develop techniques suited to meet the complex process of analyzing real world non experimental data. Econometrics, an essential tool for modern economists, is widely used in industry and academics alike. In this course, we would develop an introductory yet rigorous appreciation of the subject.
• Intermediate Macroeconomics II

  This course is about the basic components of a macroeconomic model. We will discuss the microeconomic foundation and other issues related to consumption, production, investment, and the labor market. We then apply these tools to issues of economic growth, fluctuations, policy, and use the models to discuss some open questions in macro.
• Applied Econometrics

  In this course we lift some of the multiple regression model basic assumptions, and develop the appropriate estimation and inference techniques. In particular, we will study the cases of heteroskedasticity and of endogeneity. We will also expand the multiple regression model to properly analyze time series data. We will work with data, implementing in Stata what we learn in lectures.
• Microeconomics II- Efficiency, Markets, and Market Failures

  In the course, we will analyze the behavior of economic agents (consumers and firms)
  given the prices of inputs and outputs in the market. We will study how prices, production,
  and consumption, are set in competitive markets. We will examine the outcomes of
  competitive markets from a normative perspective, i.e., we will explore when competitive
  markets result in socially desirable outcomes and means of intervention to improve the
  economic outcomes when they do not.
• Macroeconomics I

  This course is about the basic components of a macroeconomic model. We will discuss
  issues related to consumption, investment, the labor market, and production, and use
  these models to present and discuss some of the basic question in macro. The first few
  weeks will be dedicated to learning the basic modeling tools. We will then apply these
  .tools to issues of economic growth, fluctuations, and fiscal policy
  .The approach in this course is to build the foundations from microeconomic principles
  As such, our “building blocks” rely on firms and household optimization, government
  spending and taxation, and the interaction between them. We will analyze the labor
  market and the market for goods separately, and then look at a general equilibrium.
  Towards the end of the term, and if time permits, we will discuss productivity - a key
  .determinant of long term growth
  As we progress, we will take various "detours" and consider extensions of these basic
  building blocks in order to present and discuss some modern research in macro. Where
  possible, we will try to connect the subjects to recent and current events.
  This course requires analytical thinking and calculus. Therefore, we will occasionally
  .refresh your knowledge of derivatives, optimization, log rules, etc
• Macroeconomics II

  This course explains two of the most fundamental features of macroeconomics: Classic
  theory (long-run), economic growth (the economy is the very-long run) and economic
  .fluctuations above and below the long-run trend (the economy is the short-run)
  Students will be introduced with the basic Solow model and some preliminary insights of
  endogenous growth models. The short run analysis will address closed economy (IS-LM
  model) and open economy (Mundell-Fleming) under the assumption that prices are fixed
  .in the short run. We will explore fiscal policy and monetary policy under each option
  Finally we will generalize the analysis by allowing some price flexibility by introducing the
  full AD-AS model and the short run trade-off between unemployment and inflation that policymaker could face.
• Microeconomics III-Information, Market Power, and Game Theory

  The course objectives are:
  To provide students with a theoretical framework to study and analyze markets under
  conditions of asymmetric information and limited competition - monopoly and oligopoly.
  To provide students with an understanding of the economic forces that affect the market
  outcome under the conditions of asymmetric information and limited competition.
  Specifically, how these conditions affect the efficiency of free markets and how the
  government can intervene to mediate market failures

Business Courses

• Customer Management in the Information Era
• Year-long Seminar: Finance or Marketing
• Future & Options Markets

  This course introduces finance students to derivatives, specifically forward contracts, futures and options. The markets for these instruments have grown enormously, and derivatives have become one of the most important tools of modern finance, from both the academic and the practical standpoint. Students will learn about the different aspects of these instruments, including risk profile, pricing, and uses in active investing and hedging.
• Pricing Policy

  The focus of the course is on acquiring the tools and skills necessary to analyze pricing situations, make pricing decisions, and implement them in a systematic manner. Topics covered will include the analysis of the 3C’s of pricing: consumers, costs, and competition; pricing methods and techniques; pricing tactics; and how different industry conditions lead to different pricing structures.
• Leadership in Organizations

  Due to the frequent changes in the business world in the 21st century, the role of the manager in the modern organization requires many leadership skills to motivate employees to improve the organization's competitive advantage. The course focuses on the development of the scientific thinking on leadership theories, while reviewing leadership practices to improve organizational performance. In the course, which has an experiential component, we will try to understand together the term "leadership" based on different theories from psychology and sociology. We will focus on topics as the different definitions of leadership, leadership theories (traits, behavioral, and contingency approaches), differences between leaders and managers, relationships between leaders and followers and their sources, different leadership styles and leadership development, gender differences in leadership styles and women leadership, and the role of leadership and vision in organizations.
• Corporate Responsibilty

  In recent years there has been a growing awareness of the need for non-governmental involvement in dealing with the fundamental problems of humanity: air pollution, water and soil pollution, increased use of resources, distributive inequality, the need for food security and more. The course will present these topics and examine the role of corporations in this arena of action in Israel and around the world, while providing a theoretical and practical basis for understanding corporate responsibility and tools for creating change in business organizations in a way that will benefit society and the environment.
• Financial Risk Management
• Introduction to Project Financing
• Company Valuations and Financial Statement Analysis

  *Only for those who choose the Finance Seminar

  This course will focus on the theory and practice of corporate and business valuation, by using practical and "real-life" examples. In this course the acceptable methods for corporate valuation will be introduced, and we will discuss to advantages and disadvantages of each one of these method. The course will focus on the Discounted Cash Flows (DCF) valuation method, by relating to its different components: analyzing the financial statements and the economic balance sheet, forecasting the future cash flows, analyzing the Return On Capital (ROC), estimating the appropriate risk-adjusted discount rate for the operation and estimating the equity value.
• Advanced Topics in Corporate Finance
• Data Analysis for Business

  The course deals with business applications in Excel and the use of advanced tools in Excel for this purpose. Topics to be learned in the course: Time & date functions, financial functions, building a business plan, one-dimensional and two-dimensional sensitivity analyzes, scenarios, dynamic analysis, goal-seek, SOLVER, text functions, data validation, sheet protection, and function like INDIRECT & IFERROR. The students will learn how to program a macro in Excel - the topics to be learned: Introduction to Macro in Excel, Macro programming in Excel, DIM, CELLS, RANGE, FOR-NEXT, IF-END, WHILE-LOOP, MSGBOX, INPUTBOX, CALL. In order to analyze business data, the students will also study: introduction to databases, tables and relationships, ERD, queries, introduction to SQL, introduction to business intelligence, ETL processes, data warehousing, snowflake chart. Performing ETL using PowerQuery, extract data from various sources. Manipulate data using PowerPivot and DAX language Building DASHBOARDS, Key Performance Indicators (KPI) Implementing these tools with Power BI Desktop and Visualization.

Economics Courses

• Applied Economic Policy

  This course include weekly meetings with top policy makers and academic expert in various social and economic policy issues. The main goal of this course it to teach the students to connect between the theories taught during their studies and the practical applications of economic and social policy. The series of lectures will connect between the theory and practice using academic analysis of the suggested policy The students will learn to present and write papers in a policy topic.
• Policy Paper Writing Workshop

  This is the final class in economics, it is a research seminar in which the students write a seminar paper in an economic policy issues of their choice. In this paper they integrate economic theoretical and empirical models that they learned throughout their degree with a real-world problem. At the end of the course there is a school event in which the students present posters based on their papers that present their main findings, and three winners of the policy paper competition will present their papers to the audience which will come to the event.