The course offers students a framework for starting their exploratory journey into the world of entrepreneurship through interactive class discussion and guest lectures. The goal of the course is to acquaint students with the terminology, processes and players in the entrepreneurial eco-system as well as to expose them to various domains in entrepreneurship. The topics that will be covered involve different aspects and challenges of entrepreneurship, idea development and validation, strategy, building a business plan, raising capital and growing a business.

The course introduces classical problems and solutions in computer science, and teaches them how to specify, define and implement them using modern programming techniques. The course assumes no prior knowledge or experience in the subject matter and includes an introduction to programming in the Python language. Most of the topics and computing challenges that we will discuss on will be studied in a business context, through case studies in areas such as database management, project management, social networks, supply chain management and customer relationship management. In addition, we will discuss the social, legal and ethical aspects associated with the way in which the designer shapes modern life. For example, we will talk about phenomena like open source, intellectual property, outsourcing, and cloud computing.

The course aims to introduce the principles, rationale, approaches, and methods of empirical and theoretical research in the social sciences, focusing on the business and entrepreneurship context. Topics include the fundamentals of the scientific method, inquiry and hypothesis, ethics, validity and reliability, the range of research methods and types of research. In class exercises will be carried out in order to apply the learned material and skills. Two graded assignments and a final exam are required of all students.

The main objective of the Art of Public Speaking is to provide students with effective communication tools that improve their presentations in front of audiences of any kind. Participants learn how to define short and coherent verbal messages, while convincingly using their non-verbal bridges – body language, voice and eye contact. Throughout the lecture they receive practical ideas regarding how to successfully implement these tools in their self-presentations, lectures and also while communicating in virtual spheres. Students will master these tools in a manner that will enable them to succeed even when the time they have to convey their messages is extremely short and the audience is skeptical.

Many business problems in the financial, marketing, advertisement, management, healthcare, etc. require data analytics tools to analyze the massive amount of data collected by the organization, and transforming the raw data into meaningful business insights. In the course we will discuss methods to analyze data and make recommendations such as Naïve Bayes, as well as clustering technologies like K-mean, and will learn how to use them to translate the data into recommendations for solving business problems.

The course focuses on both the barriers and enablers that constrain or facilitate innovation. It does so by giving students the opportunity to practice creative thinking, trend forecasting, strategy formulation, and team management using real organizational problems. This course enables students to identify and practice ways of lifting barriers to unleash innovation and sustain it through individual and team effort and organizational culture. Participants will learn about the antecedents to individual and group creativity, how to construct and manage innovation teams, how to identify innovation constraints in organizational and team cultures, and how to implement new and useful ideas across the organization. Learning is both theoretical and experiential – whatever we learn, we will also implement!)

Marketing is the business function that deals with customers' needs and wants. The role of marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to deliver and capture value. Successful firms are those that pursue objectives, deploy resources, and invest in the future of an organization, to consistently satisfy the needs of customers better than competitors. The basic principles of marketing apply to both for-profit and not-for-profit organizations.

Students will acquire basic concepts of Probability and Descriptive statistics, they will acquire basic concepts of statistical inference and Perform basic statistical tasks in Excel.

Algebraic operations; Equations; Functions and Graphs; Mathematical computations in economics and business; Limits; Continuity; Derivatives and differentiation techniques; Second order derivatives; Optimization; Graphic description of functions.

This is an introductory course in finance which is designed to introduce students to the concepts and techniques necessary to analyze and implement optimal investment decisions by firms. Students will gain understanding of the the fundamental of finance. In particular, at the end of the course students will be able to: understand the time value of money, choose among projects, analyze loans and bonds, understand inflation and how to work with inflation protected assets, calculate the free cash flow of investments and understand the risk and return tradeoff. We will discuss concepts like: “interest”, “value”, “the effect of time”, “inflation”, "Risk" etc.

• Global minimum and maximum of single variable functions, including optimization problems.

• Study of logarithmic and exponential functions.

• Differentiation of functions represented by implicit equations.

• Multivariable functions, partial derivative (and it's meaning as marginal function), critical points and graphs of double variable functions.

• Solving optimization problems using Multivariable functions.

• Using the Lagrange multipliers method to solve constrained problems.

• Matrices and Gauss-Jordan elimination.

***Impact Entrepreneurship - Lecturer Dr. Adiv Iris Lubitch Global surveys report an increasing commitment by entrepreneurs and investors to building impact ventures – i.e., businesses established to generate competitive financial returns alongside significant measurable social and environmental Impacts. The objective of this course is to provide a framework for understanding the different models that are emerging for guiding the establishment of impact ventures. The course also provides an overview of methodologies that have been developed to measure and report social and environmental impacts, as well as guiding principles for evaluating the viability of potential impact ventures.

***Cyber and Software Solutions Entrepreneurship - Lecturer Mr. Ophir Bear. The course will dive into various pillars of entrepreneurship in both fields of Cyber and Software Solutions . These include relevant business models, ecosystem structure, financial and regulatory issues, risks facing ventures in the field, and existing and developing technologies.

*** Consumer Products Entrepreneurship - Lecturer Gil Lemel

In recent years more and more consumer products have become increasingly ‘smart,’ but nonetheless these are items we can physically hold in our hands. Such products include smart water bottles, digital cameras that can think, and head bands with sensors that monitor the change in the IQ of students during their studies. During this course students gain an understanding of the rules of the game in the consumer products field, examine why and how certain consumer products changed the world (strategy and tactics), and attempt to develop ideas for new products.

***CannabisTech Lecturer: Mr. Omer Zerahia

In the course, The Cannabis Market - Entrepreneurship and Business Development, which is the first cannabis course of its kind at Reichman University, we will follow the story of this growing market from its origins to its current status, locally and globally. We will review the incarnations of the Cannabis plant in various territories over the years, diving into the business value chain created around it, from the plant's cultivation stage, through its pharmaceutical products to its supply as a prescribe drug for patients . The final thesis of the course will include initiating, planning, and presenting a business project related to the Cannabis market.

***Gaming Entrepreneurship – Lecturer: Yariv Lissauer. Sponsored by Playtika

The course will cover the following subjects: introduction to gaming, structure of the ecosystem in the world of gaming and its main players (organizations and people) in Israel and the world. Types of entrepreneurship in the field of gaming, business models accepted and developed in the world of gaming, regulatory aspects, financial issues and fundraising, relevant technologies in gaming (existing and developing), and more.

***Biotech Entrepreneurship – Lecturer Gilad Gome 

The course will include basic material in biology, and research of companies utilizing the power of biotechnology to build products and services in medicine, FoodTech, agriculture and more. During the 9th class, students will present their group ideas, of which one will be chosen to be further developed. We will learn about the connection between biology and biotechnology, and how digital health will disrupt the systems of today. Course program and reading list Semester 1 Year 2024 School: Adelson School of Entrepreneurship B.A BioTech Entrepreneurship Lecturer: Mr. Gilad Gome gilad.gome@post.runi.ac.il Course No.: 3071 Course Type : Workshop Weekly Hours : 3 Credit: 3 Course Requirements : Final Paper Group Code : 242307100 Language: English Prerequisites Students who took one of the courses listed below will not be allowed to register to the course BioTech Entrepreneurship (3071): 26019 - Biotech Entrepreneurship We will learn about DNA as a software, cells as computers, and the human body and nature as fields which inspire innovation. We will learn about current and future needs of humanity that are currently unmet, and how biotechnology will tackle these problems and needs.

The user experience (UX) and the user interface (UI) are an important element in product design. And successful interface design is almost always a direct result of a match: matching the users' capabilities - as well as their limitations, matching their preferences, attitudes, emotions, needs, and more. In fact, building good interface involves deep understanding of needs, proper analysis of information, extensive knowledge of human capabilities, proper planning and testing and verification with users. This course deals with precisely these key points. The course will focus on learning number of basic tools in the UX world, which relate to the three key stages of building successful UI: analysis, design and testing- not necessarily in this order. The aim of the course is to provide students with theoretical (little) and practical (a lot) information that will give them an introduction to the methods, tools and considerations required for successful product UI design. In addition, the course will provide knowledge and experience in basic design methodologies so that upon completion of the course students will be able to design the user interface and user experience of the products they are building, in a better and more professional way.

In this course you’ll learn to understand the language of investors, the concepts of business and finance, and how to build a professional and successful business operation. Together we will explore all the stages of business development: from startup to exit or maturity. Along the way, we’ll learn how to function well with partners and investors, how to manage successful negotiations, business management, financial modeling, risk management and even a bit of business law. The goal of the course is to turn you into effective CEOs, entrepreneurs or investors, within the exciting world of startup ventures.

***Fintech, Block chain and Data Science Entrepreneurship Lecturer- Mr. Yaron Golgher. In this course, we would describe and analyze the disruption of the financial sector and its implications on society. We'll then 'hands-on' explore opportunities for entrepreneurship in this fast-moving sector.

***Clean-tech & Sustainability Entrepreneurship - Lecturer Ms. Anat Tsour Segal. We will explore the diverse technology landscape and the innovative business models that are transforming environmental crises across the globe into startup opportunities. Participants will also gain hands-on experience with key executive tools for assessing “circularity” and sustainability impact of early-stage ventures.

***Internet & New Media Entrepreneurship Lecturer- Eran Wagner. The entrepreneurial process is complex and includes many elements, from idea to the different ingredients of execution. In this course we will try to examine high-tech entrepreneurship in the digital realm and understand its unique characteristics while focusing on basic concepts and their implementation in real businesses in Israel and globally.

***Real Estate Entrepreneurship - Lecturer Mr. Ziv Shor The course will expose students to the real estate investment world and taught from the perspective of the entrepreneur aimed for value creation. During the course we will review different asset types, the real estate development life cycle, basic financial analysis, valuations methods, financing and the risks and opportunities that come with it and typical business models.

***VC Funding - This course deals with the establishment and management of venture capital funds and other tools for venture capital investments. Related topics include: The relevant players, different types of investors, Fund investment strategies, similarities and differences between various types of funds, cultivating the portfolio of the ventures after the investment and Entrepreneur - Investor relationships.

Product Management is key to the success of any company, and hi-tech companies in particular. The purpose of this class is to teach students the principles of product management and share practical lessons learned over the years. How to identify and articulate a problem, and define the right solution. We will cover a variety of research and validation techniques. The Product Manager Role (Responsibilities and Tasks, B2B vs. B2C) , The PM Ecosystem (Interaction with stakeholders, Working in a large company vs. a startup) , Product Definition , Product Execution and Business Go to Market (Business model and pricing, Messaging and Positioning and Working with Customers and Sales).

The rapid changes and development of technologies, devices, platforms and channels have transformed our world. Media consumers are changing and with them the tool set used by marketers and advertisers. Media fragmentation, social networks, multi-screen devices, and technology empowered consumers have created new challenges for marketers.  Consumer’s attention is not seized by interruption, but earned by engaging them in a brand’s essence, its blueprint. The course will examine the changes traditional marketing has been going through to adapt to a digital landscape and the impact on marketing advertising and branding strategies. Emphasis will be put on building a brand “story”. Students will be teamed up with existing startups and learn to build a cross platform strategic campaign to meet their growth and marketing challenges. They will understand how to incorporate marketing tools into the process.  Students will gain additional hands on experience by building a Google AdWords' campaign.

• Organizations are a fact of every-day life. From classrooms to corporations, from social clubs to study teams – we are constantly immersed in formal and informal organizations. This course will provide an opportunity for student to explore the organizational and managerial environment as a whole. We will discuss a variety of topics, including individuals’ communication, motivation, emotions, and perception, group-work dynamics, leadership, power, conflicts, organizational change, organizational design and development, and environmental influences. The goals of this course are: To deepen students’ understanding of individuals’ behavior in organizations; To improve their ability to assess organizational dynamics and identify potential problems and opportunities; To develop interpersonal skills that will enable students to perform better and therefore become more valuable members of organizations; To develop students’ ability to effectively lead others under various organizational situations. Class meetings will involve lectures, videos, analysis of case studies, and exercises. Additionally, students will be expected to assess, explore, and reflect on their own experiences and behavior, and discuss ways in which they might apply the material to their daily lives.

• Fundamentals of Accounting introduce a set of concepts and techniques that are used to measure and report financial information This course aim to provide you with the understating of the financial reports as it is important for success in the business world. The material covered in this class will be useful and important. The main objectives of this course are: (a) develop an understanding and familiarity with the financial statements, and (b) develop an understating of how to analyze and summarize financial information in order to properly evaluate the information contained in the financial report and the financial results of the business.

• Elective

Investment Theory or Integrated Marketing Communications

Quantitative Methods in Finance or Marketing Research

Accelerator Track, Venture Creation Track, Innovation and Intrapreneurship within Organizations Track, Venture Capital Track, Personal Research Track or Special Programs (ZELL, Exchange Students, Zvi Meitar, etc...)

***Advanced Digital Marketing for Entrepreneurs - Mr. Yair Koren - Description: How to manage the advanced digital marketing of a real business, using platforms such as YouTube, Facebook, and Instagram, in addition to Google. Students will promote their own startup (i.e., their final project) or any other company they choose, build a website in WordPress, and promote the site on Google (SEO). In addition, we will promote the business on social media (organic and sponsored), work with pixels, and learn to use advanced analytical tools to improve the performance of our site and campaigns.

***Venture Branding and Storytelling - Oded Lavie - Description: A journey of storytelling and branding for entrepreneurs. During the course we will review the history of branding and storytelling, talk about the research which has been conducted in this space, but most importantly learn about the tools and techniques that can help create meaningful and inspiring stories.

***AI Applications for Entrepreneurs - Mr. Dudi Kalmanson - In this course, students will learn AI technologies and tools that will be used by them in the establishment and management of ventures. The students will discover that with the help of understanding these innovative tools, they can have a power multiplier in the various related fields for ventures. Students will learn what can be accomplished with these tools now and in the future. They will be exposed to the newest technologies on the market, the limitations, and dangers of using these tools, and how to overcome them. The course will focus on three main areas: the creation of the product (Proof Of Concept), marketing and, analysis of data.

***Business Analysis for Entrepreneurs using Data Science - Lecturer Mr. Ori Kaz. Description: This course covers different aspects of the data science work with emphasis on machine learning for entrepreneurs. The students will learn to clean and prepare datasets, define the data science experiment, and apply and evaluate different machine learning algorithms in order to solve business-oriented problems. The course provides useful knowledge for students interested in getting into the data science world as well as for those looking to understand the methodologies and challenges in it.

***Value Creation and Project Management - Alex Coman Description: Students learn how to map the Arena for their business venture. The Arena is used to design the product strategy, to assess the value potential of opportunities, how to crystalize essential/killer features and how to deliver the concept in an agile manner. Students gain a coherent toolkit for the diagnosis of organizational strengths and weaknesses, and the creative generation of options in the supply chain ARENA.

***From Sales to Customer Success - Lecturer Mr. Erez Ezra. The Course focuses on one of the most important aspects of organizations, Sales and Customer's Journey. How do organizations get leads from the Marketing team, make them paying customers and eventually satisfied and loyal partners.

The course reviews challenges of maintaining a moral compass while trying to make your venture a unicorn. The course will try to define ethics frameworks through interactive discussions and guest lectures. The goals of this course are to familiarize students with real life dilemmas, the inability of the law to set clear borders and players which are affected by decisions made in the entrepreneurial ecosystem. Course topics include ethics in artificial intelligence (AI), privacy and user data aspects, competition effect on ethics, and ethics of venture capital and fundraising.

The course will combine a mix of didactic teaching of theory and research with experiential exercises and technique development, in order to understand the relationship between failure and success and to develop tools to manage inevitable hurdles. Using theoretical and practical ideas from the psychology of wellbeing, the course will culminate in developing the essential life principles of resilience and grit.

In this course we will discuss behavioral economics concepts and the psychological approach to decision making., and how can we use these concepts to our advantage and create better outcomes for our business? Now more than ever, it’s critical for product organizations to know the science underneath human behavior and how to apply it. In a competitive and crowded space, Behavioral Design is crucial for both user and company success. We will learn different biases and discuss how to use behavioral science in ways that maximize the benefit for both the user and the business.

Finance Seminar or Marketing Seminar

Law and business are changing rapidly and knowledge of cutting-edge business law issues are crucial for your success in today's ultra-competitive globalized international business environment. The goal of the course is to provide you with knowledge regarding important topics in global business and law crucial for those entering the international business arena whether as owners, directors and officers, investors, employees, managers and other stakeholders. Among the topics: an overview of the U.S. judicial systems (filing a claim, discovery, depositions, trials and appeals), the FCPA anti-bribery and corruption laws, comparative corporate governance, shareholder activism, business ethics/corporate social responsibility, investment treaties and national security and the impact of China's rise on international law. The language of instruction is English.