"Public Diplomacy in the 21th century is unique and different from the traditional diplomacy in almost every aspect you can imagine. It has a wider, more diverse target audience, the message carriers are different that the ones we saw in the past, and the set of platforms used for message delivery are altering every day, as we speak. The challenge of the traditional governmental system is to adapt to these changes, and our students can be one of the most significant agents of change in that field in the years to come"
The Public Diplomacy Program
The Public Diplomacy Program provides its excellent students with effective, innovative and proactive professional tools for public diplomacy in the 21st Century.
The program inspires academic excellence, creative and critical thinking, and a Zionist driven approach, providing its students with both the practical and theoretical aspects of public diplomacy.
Prof. Moran Yarchi
Head of The Program
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