- Reichman University's Public Diplomacy Program provides its excellent students with effective, innovative and proactive professional tools for public diplomacy in the 21st Century.
The program inspires academic excellence, creative and critical thinking, and a Zionist driven approach, providing its students with both the practical and theoretical aspects of public diplomacy. - Through its unique combination of interdisciplinary ways of thinking, academic excellence, and practical experience, the program equips students with the best tool to succeed in the diverse employment market of public diplomacy.
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About The Public Diplomacy Program
About The Public Diplomacy Program
- The Public Diplomacy Program, taught fully in English, is a joint program of the Communications and Government schools, and the Abba Eban Institute for Diplomacy and Foreign Relations.
- It utilizes content from Government, Communication, and Marketing, providing students with a deep understanding of today’s interdisciplinary diplomatic landscape and teaching them how to deal with a variety of challenges in the diplomatic and advocacy arenas in this contemporary Information Age. Based on the understanding that, nowadays, public diplomacy practices are comprised of five main pillars: Government, Civic Society, Academia, Business, and Media, the program provides students with the rare opportunity to learn from prominent scholars, as well as leading international professionals in these five fields.
The Public Diplomacy Program provides students with:
1. An interdisciplinary approach to public diplomacy
The program which utilizes content from Government, Communication, Psychology and Marketing, provides students with a deep understanding of today’s interdisciplinary diplomatic landscape and teaches them how to deal with a variety of challenges in the diplomatic and advocacy arenas in this contemporary Information Age.
2. The Public Diplomacy Program's Academic Curriculum (19 credits)
- Annual Seminar: Public Diplomacy During Conflicts (Prof. Moran Yarchi) 6 credits
- War of narratives: Israel in the Public Diplomacy Arena (Colonel Ret. Miri. Eisin) 2 credits
- Intelligence, Diplomacy, and National Security (Goor Tsalalyachin) 2 credits
- U.S & US: How the different Presidents shaped Israel-U.S relations (Ambassador Mark Regev) 2 credits
- #War (Brigadier General Ronen Manelis) 1 credit
- A multidisciplinary perspective on Public Diplomacy 1 credit
- RiseApp Internship 5 credits
3. An innovative program based on five pillars
The program works in collaboration with the Abba Eban Institute for International Diplomacy which acts as a pro-active research institute, inspired to form an innovative, effective and proactive diplomacy infrastructure for Israel, in order to restore its standing in the global arena. In line with the Abba Eban Institute’s innovative approach and based on the understanding that public diplomacy practices nowadays is comprised of five main pillars: Academia, Civic Society, Government, Business and Media, the program provides students with the rare opportunity to learn from prominent scholars as well as leading international professional in these five fields.
4. Practical experience
The Public Diplomacy Program aims to prepare the next generation of public diplomacy professionals by providing them with both the theoretical knowledge and the tools and experiences necessary to become leaders in their field.
RiseApp Internship: The internship will involve a range of tasks, where you’ll actively contribute to the development of the platform.
- Gain hands-on experience in strategic planning and decision-making.
- Contribute to the development of an innovative platform.
- Meet with experienced business professionals.
- Participate in exclusive workshops with influential leaders from diverse fields.
5. Extracurricular activities
• Depending on geopolitical situation:
- Two-day seminar
- Inspiration day in Jerusalem
- Additional study tours
• Workshops with various professional experts in their field
- Social Media strategies
- Storytelling through AI
- Business strategies
- Geopolitical perspectives
• Unique guest lecturers
• Abba Eban Institute professional events
U.S and us- The Public Diplomacy Program
Ynet: Diplomacy, The Next Generation: Journey to U.S.- Israel Relationship