Prof. Eitan Muller has won the Steenkamp Prize for Long-Term Impact

06 June

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As part of the International Journal of Research in Marketing (IJRM) team, Prof. Eitan Muller of the Marketing Group at the Arison School of Business won the Steenkamp Prize for Long-Term Impact for a paper published in 2010. IJRM is the leading European journal for marketing.

The award was presented at the annual conference of the European Marketing Academy in Budapest, Hungary. In recognition of their significant contribution to academic research in marketing, the Jan-Bernard E.M. Steenkamp Award for Long-Term Impact is given annually to articles published in the IJRM over the past 10-15 years.

"New product growth models: A critical review and research directions" by Prof. Eitan Muller and his colleagues reviews knowledge in the area of market development, predicting the directions of future developments of this subject matter.

Prof. Eitan Miller is regarded as one of the world's leading researchers in Marketing. Among Israeli researchers in the field of marketing, Prof. Miller is the most senior and most widely cited scholar.