Ben-Ami, Michal (2007), “How to Measure Brand Equity”, Marketing Now (2), the School
      of Business Administration–Marketing and Advertising Department, the  Academic Program of
      the College of Management, Rishon LeZion.

Ben-Ami, Michal (2008), “Close Encounters of the Third Sector”, Marketing Now (3), the School
      of Business Administration–Marketing and Advertising Department, the  Academic Program
      of the College of Management, Rishon LeZion.

Ben-Ami, Michal (2008), “The Motivator Message: Motivating Consumers by the
       Repositioning of the Self”, Marketing Now (4), the School of Business Administration–
      Marketing and Advertising Department, the  Academic Program of the College of Management,
       Rishon LeZion.

Ben-Ami, Michal, Jacob Hornik and Oren Kaplan (Under review), “Leaping over the Hurdle: Boosting
         Consumers’ Self-Efficacy by Repositioning the Self”, European Journal of Marketing, Submitted.