Prof. Yair Galily
Prof. Yair Galily is a behavioural scientist, head of the Sport, Media and Society (SMS) Research Lab at the Sammy Ofer School of Communications and a senior researcher at the International Institute for Counter-Terrorism (ICT) at the Interdisciplinary Center (IDC) Herzliya Israel. Thus far (2021), has written and edited 6 books and more than 150 peer-reviewed articles in international academic journals in various fields related to behavioral and social aspects of sports and exercise. His research on the "Choking under pressure" phenomenon of NBA players (2018) gained worldwide resonance, including in the New Yorker and the World Economic Forum. His research on the media power and social activism of basketball player LeBron James, alongside "Artificial Intelligence and sports Journalism" (2019), is gaining similar reverberation. He is the founder and head of the research unit at the Israeli Football Association and member of the Union of European Football Associations’ (UEFA) club licensing committee. Lieutenant Colonel (Res.) Galily serves as chief (Organizational and Instructional) Behavioural Scientist of the Israel Defense Forces Combat Fitness Centre.