Shalvi, S., Levine, E. E., Thielmann, I., Jayawickreme, E., Van Rooij, B., Teodorescu, K., Schurr, A., Furr, M., Aglioti, S. M., Zettler, I., Cohen, T. R., Pittarello, A., Barkan, R., Köbis, N., Leib, M., Mitkidis, P., Schulz, J., Dimant, E., van Kleef, G. A., Ścigała, K. A., Rilke, R. M., Ayal, S., Beersma, B., Plonsky, O., Hilbig, B., Weisel, O., Butera, F., Feldman, Y., Vershcuere, B., Zanetti, C., Hochman, G., Kret, M. E., Peer, E., Capraro, V., Dorrough, A. R., Speer, S., & Ritov, I. (2025). The science of honesty: A review and research agenda. Forthcoming in Advances in Experimental Social Psychology, Academic Press

Ayal, S., Konis. D. & Saporta, K. (2025) The “Why Me?" Model: Explaining moral judgments in the eyes of single versus several victims”. Forthcoming in Journal of Behavioral Decision Making.

Zickfeld, J., Scigala, K., Elbaek, C., Michael, J., Tønnesen, M. T., Levy, G., Ayal, S. ... & Mitkidis, P. (2024). Effectiveness of ex ante honesty oaths in reducing

Shuster, S., Eyal, T., Ayal, S., & Moran, S. (2024). Proud to Be Dishonest: Emotional Consequences of Altruistic Versus Egoistic Dishonesty. Journal of Behavioral

Gur, T., Ayal, S., Wagner, M., Adler, E., & Halperin, E. (2024). A group that grieves together stays together: Examining the impact of Holocaust Memorial Day

.Parag, Y., & Ayal, S. (2023). A middle-out approach to foster low-carbon lifestyles. One Earth, 6(4), 333-336

Mitkidis, P., Thaler, H, Perkovic, S., Ayal, S., Karg, S., & Ariely, D. (2023). On the interplay between pain observation, guilt and shame proneness and honesty

Mitkidis, P., Thaler, H, Perkovic, S., Ayal, S., Karg, S., & Ariely, D. (2023). On the interplay between pain observation, guilt and shame proneness and honesty

 Acta Psychologica, 236, 103920.

Mitkidis, P., Thaler, H, Perkovic, S., Ayal, S., Karg, S., & Ariely, D. (2023). On the interplay between pain observation, guilt and shame proneness and honesty

 Acta Psychologica, 236, 103920.

Mitkidis, P., Thaler, H, Perkovic, S., Ayal, S., Karg, S., & Ariely, D. (2023). On the interplay between pain observation, guilt and shame proneness and honesty

 Acta Psychologica, 236, 103920.

 Krava, L., Ayal, S., & Hochman, G. (2021). Time Is Money: The Effect of Mode-of-Thought on Financial Decision-Making. Frontiers in psychology, 12

Birnbaum, G. E., Zholtack, K., & Ayal, S. (2022). Is infidelity contagious? Online exposure to norms of adultery and its effect on expressions of desire for current

Hochman, G., Gómez-Miñambres, J., Ayal, S., Corgnet, B., & González, R. H. (2022). Applications of reference dependence. Journal of Economic Psychology, 102507.

Peleg, D., Hochman, G., Levine, T., Klar, Y., & Ayal, S. (2021). Revenge is not blind: Testing the ability of retribution to justify dishonesty. 

Teodorescu, K., Plonsky, O., Ayal S., & Barkan, R. (2021). Frequency of enforcement is more important than the severity of punishment in reducing violation behaviors. Proceedings of the National Academy of Sciences, 118(42), e2108507118

Ayal S., Celse, J., & Hochman, G. (2021). Crafting messages to fight dishonesty: A field investigation of the effects of social norms and watching eye cues on fare evasion. Organizational Behavior and Human Decision Processes, 166, 9-19.

Ayal S., Celse, J., & Hochman, G. (2021). Crafting messages to fight dishonesty: A field investigation of the effects of social norms and watching eye cues on fare evasion. Organizational Behavior and Human Decision Processes, 166, 9-19.

Hochman, G., Peleg, D., Ariely, D., & Ayal S. (2021). Robin Hood meets Pinocchio: Justifications increase cheating behavior but decrease physiological tension. 

Gur, T., Ayal, S., & Halperin, E. (2021). A bright side of sadness: The depolarizing role of sadness in intergroup conflicts. European Journal of Social Psychology, 51(1), 68-83.‏

Rusou, Z., Amar, M., & Ayal, S. (2020). The psychology of task management: The smaller tasks trap. Judgment and Decision Making, 15(4), 586.‏

Ayal, S. (2020). Comments on “The Law of Good People”: Regulating Justified Dishonesty. Jerusalem Review of Legal Studies, 22(1), 38-48.‏

Konis, D. & Ayal, S. (2021) Decision Making of experts, and expertise in decision making. In Tenenbaum, G. & Galily, Y. [Eds.] Expertise and excellence: multi-disciplinary perspective. Herzliya. IDC University Press [Hebrew] (pp 211-222).   

Krava, L., Ayal, S., & Hochman, G. (2021). Time Is Money: The Effect of Mode-of-Thought on Financial Decision-Making. Frontiers in psychology, 12.‏

Peleg, D., Hochman, G., Levine, T., Klar, Y., & Ayal, S. (2021). Revenge is not blind: Testing the ability of retribution to justify dishonesty. Judgment & Decision Making, 16(6).‏

Teodorescu, K., Plonsky, O., Ayal, S., & Barkan, R. (2021). Frequency of enforcement is more important than the severity of punishment in reducing violation behaviors. Proceedings of the National Academy of Sciences, 118(42), e2108507118.‏

Hochman, G., Peleg, D., Ariely, D., & Ayal, S. (2021). Robin Hood meets Pinocchio: Justifications increase cheating behavior but decrease physiological tension. Journal of Behavioral and Experimental Economics, 92, 101699.‏

Ayal, S., Celse, J., & Hochman, G. (2021). Crafting messages to fight dishonesty: A field investigation of the effects of social norms and watching eye cues on fare evasion. Organizational Behavior and Human Decision Processes, 166, 9-19

Peleg, D., Ayal, S., Ariely, D., & Hochman, G. (2019). The Lie Deflator – The effect of polygraph test feedback on subsequent (dis)honesty. Judgement and Decision Making. 14 (6) pp. 728-738.

Ayal, S., Bar-Haim, D., & Ofir, M. (2019). Behavioral Biases in Peer-to-Peer (P2P) Lending. Behavioral Finance: The Coming Of Age, 367. World Scientific Publishing Company Pte. Limited.

Krava, L., Ayal, S., & Hochman, G. (2019). Time is money: The advantages of quick and intuitive financial decision-making. In I. Venezia (Ed.), Behavioral finance: The coming of age. World Scientific Publishing Company Pte. Limited.

 Hassidim, A., Korach, T., Shreberk-Hassidim, R., Thomaidou, E., Uzefovsky, F., Ayal, S., & Ariely, D. (2017). Prevalence of Sharing Access Credentials in Electronic Medical Records. Healthcare informatics research, 23(3), 176-182.

Mitkidis, P., Ayal, S., Shalvi, S., Heimann, K., Levy, G., Kyselo, M., Wallot, S., Ariely, D. and Roepstorff, A., (2017). The effects of extreme rituals on moral behavior: The performers-observers gap hypothesis. Journal of Economic Psychology, 59, 1-7.

Ayal, S., Hochman, G. & Ariely, D. (2016). Editorial: Dishonest behavior, from theory practice. Frontiers in Psychology. 7:1521. 

Tykocinski, O., Amir, I., & Ayal, S. (2016). Embracing chance tactically: A different perspective on risk taking. Journal of Behavioral Decision Making.

 Rusou, Z., Amar, M. & Ayal, S. (2016). Gender and personal finance management. In Venezia, I., Ed.  Studies in behavioural finance.

Barkan, R., Ayal, S., & Ariely, D. (2016). Revisiting Constructed Preferences: Extrapolating Preferences from Relevant Reminders. Decision.

Hochman, G., Fiedler, S., Glöckner, A., & Ayal, S. (2016). "I can see it in your eyes": Biased processing and increased arousal in dishonest responses. Journal of Behavioral Decision Making, 29: 322–335. 

Konis, D., Haran, U., Saporta, K., & Ayal, S. (2016). A Sorrow Shared Is a Sorrow Halved: Moral Judgments of Harm to Single versus Multiple Victims. Frontiers in Psychology, 7, 1142.

Hoffman, G., Forlizzi, J., Ayal, S., Steinfeld, A., Antanitis, J., Hochman, G., & Finkenaur, J. (2015). Robot presence and human honesty: Experimental evidence. In Proceedings of the Tenth Annual ACM/IEEE International Conference on Human-Robot Interaction (pp. 181-188). ACM.  

Ayal, S., Rusou, Z., Zakay, D., & Hochman, G. (2015). Determinants of judgment and decision making quality: the interplay between information processing style and situational factors. Frontiers in psychology, 6.‏

Barkan, R., Ayal, S., & Ariely, D. (2015). Ethical dissonance, justifications, and moral behavior. Current Opinion in Psychology, 6, 157-161.

Ayal, S., Gino, F., Barkan, R., & Ariely, D. (2015). Three principles to REVISE people's unethical behavior. Perspective on Psychological Science, 10(6), 738–741.

Shalvi, S., Gino, F., Barkan, R., & Ayal, S. (2015). Self-serving justifications: Doing wrong and feeling moral. Current Directions in Psychological Science, 24 (2), 125-130.        

Hochman, G., Ayal, S., & Ariely, D. (2015). “Fairness requires deliberation: the primacy of economic over social considerations”. Frontiers in Psychology, 6:747.

Hochman, G., & Ayal, S. (2014). Perspectives on the future of behavioral economics: How to improve the contribution of psychological findings to neoclassical economics. King's College London Perspectives on Economics,1.  

Ayal, S., & Beyth-Marom, R. (2014).  The Effects of Mental Steps and Compatibility on Bayesian Reasoning. Judgment and Decision Making, 9 (3), 226-242.

Hochman, G., Ayal, S., & Ariely, D. (2014). “Keeping Your Gains Close but Your Money Closer: The Effect of Prepayment on Choice and Performance”. Journal of Economic Behavior & Organization.  

Gino, F., Ayal, S., & Ariely, D. (2013). Self-serving altruism? The lure of unethical actions that benefit others. Journal of Economic Behavior and Organization. Special Issue on "Deception, Incentives and Behavior." 93, 285-292.

Ayal, S., & Klar, Y. (2013). Detecting varieties of cheating: How do people navigate between different cheating ploys? Thinking & Reasoning.(forthcoming).

Hochman, G., & Ayal, S. (2013). “Behavioral Economics”. In Oxford Bibliographies in Psychology. Ed. Dana S. Dunn. New York: Oxford University Press.

Glöckner, A., Fiedler, S., Hochman, G., Ayal, S., & Hilbig, B. E. (2012). “Processing differences between descriptions and experience: A comparative analysis using eye-tracking and physiological measures. Frontiers in Psychology, 3:173.

Ayal, S., Zakay, Dan, & Hochman, G. (2012). Deliberative adjustments of intuitive anchors: The case of diversification behavior. Synthese, special issue on Psychological models on (ir)rational and decision making, 189, 131-145.    

Barkan, R., Ayal, S., Gino, F., & Ariely, D. (2012) The pot calling the kettle black: Seeing evil after experiencing ethical dissonance. Journal of Experimental Psychology: General, 141 (4), 757-773.

Ayal, S., Hochman, G., & Zakay, D. (2011) Two sides of the same coin: Information processing style and reverse biases. Judgment and Decision Making, 6(4), 295–306.

Amar, M., Ayal, S., Ariely, D., Cryder, C., & Rick, S. (2011). Alphabetical authorship. Winning the Battle but Losing the War: The Psychology of Debt Management. Journal of Marketing Research, 48, 38-50.

Ayal, S., & Gino, F. (2011). Honest rationales for dishonest behavior. In M. Mikulincer & P. R. Shaver (Eds.), The Social Psychology of Morality: Exploring the Causes of Good and Evil. Washington, DC: American Psychological Association, Chapter 8, 149-166.

Hochman, G., Ayal, S., & Glöckner, A. (2010). Physiological arousal in processing recognition information: Ignoring or integrating cognitive cues? Judgment and Decision Making.  5(4), 285-299.

Ayal, S., & Hochman, G. (2009). Ignorance or integration: The cognitive processes underlying choice behavior. Journal of Behavioral Decision Making, 22, 455- 474.

Ayal, S., & Zakay, D. (2009). The Perceived Diversity Heuristic: The case of pseudo-diversity. Journal of Personality and Social Psychology, 96(3), 559-573.

Gino, F., Ayal, S., & Ariely, D. (2009).Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel. Psychological Scienc, 20(3), 393-398.

Ayal, S., Friedman, A., Tal-Aloni, L., & Gopher, U. (2006). Dialogue between identities: Men and women. Mikbatz: Israeli Journal of Group Facilitation, 11(2), 13-30. (in Hebrew).

Klar, Y., & Ayal, S. (2004). Event frequency and comparative optimism: Another look at the indirect elicitation method of self others risks. Journal of Experimental Social Psychology, 40, 805-815.

Hochman, Ayal & Ariely (R1)– Keeping your gains close but your money closer –Appendix 1- Experimental  Instructions 

Dice Research Center

Hochman, Ayal & Ariely (R1)– Keeping your gains close but your money closer –Appendix 1