"The school’s mission is to become one of the world’s leading centers for the study and practice of entrepreneurship. ASE seeks to strengthen Israel’s brand as the startup nation and champion Israeli entrepreneurial activity in Israel and around the world."



The Adelson School of Entrepreneurship (ASE) at the IDC Herzliya provides students with the training, expertise, and resources needed to launch the next generation of successful Israeli ventures, while strengthening and cultivating the country’s startup ecosystem. ASE offers undergraduate and graduate-level experiential learning that combines academics with hands-on entrepreneurship opportunities beyond the classroom. Our alumni have founded companies such as The Gifts Project, VoloNet, visual.ly, and Wibbitz.

Special Programs

Why Entrepreneurship at Reichman University

Yuval Levy
Software Implementation Specialist, Smart School

"The Entrepreneurship studies allow to develop the creative and innovative side in me, alongside the degree in Business Management which provides practical tool and helps me pave the way in creating a project."

Noam Ginsberg
Software Developer, Personetics

"The combination between Entrepreneurship and Computer Science allows a diverse and interesting learning environment, and endless opportunities for self development."

Daniel Lerman
Associate Product Manager, Fiverr

"From international lecturers to extracurricular activities and volunteer opportunities, the studies provide a profound academic experience and allow each student to choose their personal difficulty level."