The Brandon Korff Influencers Workshop is a unique training program at the Sammy Ofer School of Communications at Reichman University. Led by Prof. Moran Yarchi and supported by businessman Brandon Korff, the workshop prepares students to become digital content creators and online advocates for Israel across social media platforms.
As part of the program, students receive hands-on training in digital content creation, public diplomacy, and navigating the battle of online narratives. They also meet with leading public figures and opinion leaders. The workshop equips participants with the professional tools needed to tell Israel's story, combat antisemitism, and help strengthen the country's image.
The inaugural cohort of the year-long program graduated in June 2026.
Ynet Global's Article About the Workshop
Israel Hayom's Article About the Workshop
Watch N12's Feature on the Workshop (Hebrew)
