What is User Experience (UX)? You will learn how to leverage UX research methods to better understand users, and how to invent new products that provide value. You will also learn how to validate product ideas before the MVP stage. Led by Dr. Oren Zuckerman - the track’s academic director, founder of Reichman University’s Media Innovation Lab, and an HCI (Human-Computer Interface) lecturer and researcher.

In a business setting, effective communications play a central role. This includes crafting a compelling message, learning to adjust to audiences, having a strong presence and connection to the material and the audience and more. During the course, students will learn what makes a great talk, what are both the crafting and the delivery elements that make an impactful TED talk, start up pitch, work interviews and other scenarios. Using methods from theater, coaching and feedback, skill building and practice, we will take communication and presentations of the students to the next level of effectiveness. As we move to more and more virtual meetings and presentations, there are some simple tools and adjustments that can help optimize presence and impact. We will introduce and illustrate these tools, tips and tricks that create powerful and engaging online video communication. During the course we will introduce and illustrate tools to help students create a connection to the audience, content and messages, body and voice through a virtual medium. We will share tips for do's and dont's, examples from our experience and illustrate tools and principles live. Led by TED talk coaches Michael Weitz and Abigail Tenembaum.

The Early Stage Startup Practicum is a collaboration between leading tech companies, startup acceleration programs, independent startups, investment arms and Reichman University's Global MBA Innovation and Entrepreneurship Track. Throughout their studies, I&E students are offered many opportunities for practicum at some of the best companies Israel has to offer. Participation in the practicum program provides a unique opportunity to support startups as they make their first steps, as well as to be exposed to the accelerators and investors. In addition, many of the students value the opportunity to implement in practice the tools and knowledge acquired during their MBA studies.

In this course students will be introduced to the new profession of Data-Driven product management in an internet/mobile company. The course will focus on practical methodologies and techniques used by leading product managers in internet companies. The profession of product management has changed in the last few years, and is now a strategic role that involves team management, product ownership, and most important - data-driven strategic thinking that drives growth through iterative cycles of hypothesis - making, A/B testing, and team leadership towards well-defined KPIs.

What are the methods designers use to solve problems in a creative way? Can design methodologies help a team work more creatively? You will be taught how design approaches can improve a business’s strategy. Led by Prof. Alex Padwa - an industrial designer who is the former head of the Industrial Design Department at Shenkar College of Engineering and Design.

This course is designed to teach students several systematic creative problems solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course will focus on new product ideation and creative marketing actions. We will also touch upon communications and dilemma resolutions.

What are the best (and worst) practices in innovation and how should one deal with the complex challenge of navigating organizational innovation culture? Led by Idit Biton - Head of Innovation at Pilat and Senior Partner and Lead Innovation Facilitator at SIT (Systematic Inventive Thinking).

This is a project-based course, in which students work in groups on an innovation or entrepreneurship project that is meaningful to them. Projects can be one of the following: (1) self initiated, like a startup; (2) With a company, like a new product offering for an existing technology firm; (3) Non-profit project, like a social project or government-related project. Students choose their own groups. Students choose their own type and topic of project. The course includes guest lectures by leading investors and entrepreneurs, hands-on training on tools and methodologies, and ongoing mentoring by experts in technology, product, design, business, and marketing.

You will be taught how investors evaluate startups: What is more important, the team or the technology? What startup roles are relevant for MBA students? The course includes lectures with guest VCs and angel investors, as well as company visits led by entrepreneurs and heads of accelerators.

foundations of Artificial Intelligence— from reasoning systems to large language
models—so they can lead data-driven transformation across every business function.