Program structure – Knowledge clusters

In the brand management you will gain a deep understanding of brand potency in modern marketing. You will delve into the theory and practice of marketing strategy and tactics in global environments. Explore the vital role of branding in creating long lasting relationships with customers. Learn to leverage traditional as well as cutting-edge media to support brands in effective campaigns and understand consumer behavior and decision-making processes and brand loyalty.

The Corporate Finance will prepare you for roles in financial management within the corporate sector, such as financial analysts, corporate treasurers, investment bankers, and financial managers. Through courses covering capital raising, valuation, financial statement analysis, and corporate risk management, you will gain a comprehensive understanding of corporate finance principles. By taking this cluster of courses you will be able to contribute to sound financial decision-making, risk management, and strategic planning within organizations.

In the Customer Management cluster you will delve into vital aspects of understanding and engaging consumers in modern marketing. You will gain the skills necessary to navigate consumer behavior in the digital age, explore advanced digital tools, focus on data-driven communication, master marketing research for strategic decision-making, and cultivate the ability to build lasting relationships and trust with customers.

Data is often dubbed the 'new oil,' powering the Artificial Intelligence (AI) business revolution. In this track, you will build upon your foundational programming skills to delve deeply into the art and science of transforming diverse data into meaningful business insights. You will master essential methodologies and acquire hands-on technical expertise, spanning from data acquisition and manipulation to advanced Data Science and Machine Learning techniques. With a focus on AI tools and capabilities, completing this track positions you at a competitive advantage for Data Analytics roles in the High-Tech sector, which is at the forefront of AI-driven innovation.

The entrepreneurship & business development cluster provides you with practical tools that enable you found startups, develop these startups to a level of significant activity (scale-up), and expand into new product lines and markets. Most importantly, you will get the foundation needed to create long-lasting competitive advantages that will enable your companies to profit more. The courses in this cluster combine guest appearances by leading industry figures, case discussions,  and practical workshops.

The Financial Markets cluster focuses on equipping you with in-depth knowledge and skills related to financial markets. You will undertake courses covering a wide range of topics, including portfolio management, options and derivatives, risk management, bond markets, and international finance. This cluster prepares you for diverse career opportunities such as financial analysts, portfolio managers, risk managers, and options traders. Upon completing this cluster you will be well-prepared to excel in the finance industry, making informed investment decisions and navigating the complexities of capital markets.

The Fintech cluster focuses on preparing you for careers at the intersection of finance and technology. You will be introduced to coding, machine learning techniques for investment decisions, big data techniques for credit risk assessment, blockchain technologies, etc. You will gain hands-on experience in cutting-edge financial technologies. Upon completion of this cluster you will be ready to excel in the rapidly evolving financial landscape where innovation and technology play a central role.

In the marketing strategy cluster you will be trained in how to make strategic decisions in the field of marketing. There is heavy emphasis on having practical experience and consulting for leading companies in the economy. You will learn tools for collecting and analyzing data for a deeper understanding of the marketing reality in which the companies operate. You will learn to collect, examine and analyze data, understand the marketing and strategic aspects of this data and generate insights from which recommendations will be drawn that motivate action. The courses in the cluster combine practical work, analysis of real data, and cooperation with leading companies in the economy.

• The practicum is an internship in business administration, intended for outstanding students in the third year of studies. The purpose of the practicum is to help you acquire relevant work experience in the field and expand the skills required for the labor market. As part of the practicum, you will be assigned to work for a leading company for a day and a half a week in a position where you will have the opportunity to actually apply the material you learned in class.
• Important to know:
  Participation in practicum is conditional on passing addition screening during your course of study.

The “UpStart” venture creation program is a 1-year program for students in their 3rd year from all faculties. The program enables students to gain practical tools and skills alongside academic knowledge in entrepreneurship. Students work throughout the year in interdisciplinary teams, accompanied by industry mentors, to create ventures and compete on the chance to work with an accelerator.

Important to know:

• The courses in this cluster are taught by the Edelson School of Entrepreneurship (not The Arison School of Business).
• Participation in this cluster is conditional on additional screening by The Edelson School of Entrepreneurship during your course of study.

Read More

Digital transformation stands at the forefront of business innovation. In today's rapidly evolving landscape, you must master and harness technologies ranging from web and mobile platforms to cloud solutions, data analytics, and Artificial Intelligence (AI) to fuel business expansion. This track equips you with the foundational technologies to conceptualize, design, and develop digital products. Your journey will encompass everything from mastering user experience design to delving into web services and mobile app development. By completing this track, you'll be primed for roles in product design, management, and business development in the high-tech sector, empowering you to spearhead digital innovation in any organizational setting.