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Congratulations to IDC Herzliya's outstanding researchers and lecturers on their achievements in 2019

22 July
2021

Reichman University

Research Authority

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This week, a festive toast led by IDC Herzliya Provost Prof. Rafi Melnick was held to honor IDC's outstanding researchers and lecturers. The three outstanding researchers were awarded their certificates at IDC Herzliya's honorary doctorate ceremony, which took place on Monday, July 19 in Radzyner Square on the IDC campus.

 

During the ceremony, Prof. Melnick congratulated the outstanding researchers, saying, "Research is one of the main roles taken on by a member of the faculty of an academic institution, and especially of a university. What makes an academic institution a university is the research carried out there, and it goes without saying that a top university requires exceptional, groundbreaking research. Excellence, and especially excellence in research, is comprised of many components, the combination of which yields excellence. These components include curiosity, creativity, innovation, perseverance, optimism, integrity, and effort. Excellence is not something that comes easy."

 

 

This year's outstanding researchers are:

 

Prof. Barak Libai of the Arison School of Business. Prof. Libai's research deals with customer value assessment, in particular in the context of the penetration of new products and digital environments such as social media. Prof. Libai has published some of the world's leading research on social effects, and is regarded as the Israeli marketing researcher who has won the highest number of international research awards.

 

Prof. Zohar Yakhini of the Efi Arazi School of Computer Science. The research group led by Prof. Yakhini focuses on machine learning and statistics, mainly for uses in the field of molecular biology and for multidimensional data at the molecular level. One of the projects he led was designed to improve the coding methods for storing information in DNA.

 

Prof. Amir Amedi of the Baruch Ivcher School of Psychology. Prof. Amedi's research deals with the structure of the brain and is considered pioneering in the field of cognitive psychology and neuroscience. Prof. Amedi's laboratory is examining how the "hidden doors" between the senses can be used to improve hearing and vision impairments. In addition, the research group he leads is developing technologies that will allow people with attention deficit disorders to "reprogram" the information coming from several senses at the same time to distinguish what is the most relevant.

 

 

This year's outstanding lecturers are:

 

Dr. Adam Shinar of the Harry Radzyner Law School; Prof. Asif Efrat of the Lauder School of Government, Diplomacy & Strategy; Dr. Doron Israeli of the Arison School of Business; Prof. Udi Boker of the Efi Arazi School of Computer Science; Dr. Moran Yarchi of the Sammy Ofer School of Communications; Dr. Rami Tolmacz of the Baruch Ivcher School of Psychology; Prof. Omer Moav of the Tiomkin School of Economics; Prof. Yael Parag Cohen Mintz of the School of Sustainability, and Mr. Ofir Richman of the Adelson School of Entrepreneurship.

 

During the toast, Provost Prof. Rafi Melnick said, "On behalf of IDC Herzliya's president, myself, and the entire IDC family, I congratulate you on your impressive achievements, which are without a doubt also the achievements of IDC Herzliya…Our aspiration is for the excellent research and teaching that takes place at IDC to contribute to science and to the society in which we live, and to help the State of Israel contend with the problems and challenges it faces as a country... It's time to raise a glass in honor of your fascinating achievements. This is true interdisciplinarity."

 

This year's outstanding researchers from each IDC school are:

 

Dr. Roy Shapira of the of the Harry Radzyner Law School; Prof. Dima Adamsky of the Lauder School of Government, Diplomacy & Strategy; Prof. Yair Galily of the Sammy Ofer School of Communications; Dr. Yaniv Yedid-Levi of the Tiomkin School of Economics; Dr. Shiri Zemah-Shamir of the School of Sustainability, and Dr. Yossi Maaravi of the Adelson School of Entrepreneurship.