Cluster in Business Administration

The Arison School of Business at Reichman University offers a cluster in Business administration for Communication Students. The Business Administration cluster offers a deep dive into the core concepts and economic theories behind smart marketing and strategic decision-making. With a strong focus on the behavioral dynamics of organizations, consumers, and entrepreneurship, this program equips students with the insights and skills to thrive in today’s competitive landscape.

Head of Program

Dr. Yaron Timor

Cluster Highlights

Cluster will be able to register during their third year of studies.
The program is composed of 5 mandatory courses.
The cluster includes 12 credits which will be taken during the third year of studies.

The Business Administration cluster courses can replace general elective courses.
Grants a "Business Administration cluster Certificate" upon completion

What Are You Going To Study?

- Dr. Rinat Satchi
  
  The course principles of marketing present a framework for analyzing marketing problems and identifying alternatives to solve them and provides tools for strategic planning and marketing decisions that help to learn about target markets and provide them with a relevant marketing offer in an optimal way for attaining the best conversion rate.
- Dr. Daphna Brueller Lubovsky
  
  The course introduces management fundamentals, focusing on organizational elements, human behavior, and structure. It is divided into three units: individuals in organizations, management functions and processes, and organization-level topics. Teaching methods include lectures, discussions, readings, and case studies.
- Dr. Ronit Montal Rosenberg
  
  The course explores leadership by emphasizing the vital role of followers and addressing topics like ethical leadership, crisis leadership, and leadership development. It combines theory, research, and practical application through discussions, group work, self-evaluation, and case studies.
- Dr. Doron Maman
  
  This course develops mental toughness by combining theory and practical tools, preparing students to handle professional and personal challenges like pressure, deadlines, and uncertainty. It teaches how to turn obstacles into opportunities in a fast-changing worlds.
- Ms. Sharon Levite Vaknin
  
  In today’s dynamic world, this practical course teaches the fundamentals of entrepreneurship and innovation, highlighting their role in future proofing. Students gain hands-on experience through a team project and professional insights.

*The curriculum is subject to change